razomforukraine.org
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Razom: The $33M Non-Profit Tech Stack
How a Ukrainian-American organization built a logistics empire in 18 months
In March 2022, Razom for Ukraine didn't just launch a website—they built a digital humanitarian corridor. What started as a grassroots volunteer network evolved into a $33.6M operation that moves medical supplies faster than most Fortune 500 companies ship electronics.
"They're not just a charity—they're a logistics company with a conscience, powered by jQuery and pure determination."
The 18-Month Scaling Miracle
Razom's traffic profile reveals something counterintuitive: 51% direct traffic and only 34% organic search. This isn't a SEO play—it's a community-driven movement. Their top keyword 'razom for ukraine' gets 2,160 monthly searches, but the real story is in the 71.2% of traffic from undefined countries. That's not a data bug; it's proof they've transcended borders. When your direct traffic nearly doubles your organic, you've built a brand, not just a website.
The Tech Stack Paradox
Here's what's fascinating: Razom runs on a stack that screams 'startup circa 2015'—jQuery, Bootstrap, Owl Carousel. No React, no Vue, no fancy single-page apps. And yet, they're processing millions in donations and coordinating complex medical supply chains. This is a masterclass in 'good enough' technology. They chose reliability over novelty, and it's working. Their site loads fast, doesn't break, and serves its purpose without the overhead of modern frameworks. For a nonprofit where every dollar counts, this is engineering pragmatism at its finest.
The leadership team tells the real story. Dora Chomiak (CEO), Zoe Ripecky (COO), and Oksana Falenchuk (CFO) aren't typical nonprofit execs. They're operators. With 104 employees and $33.6M in revenue, they've built an organization that operates with startup velocity but nonprofit accountability. Their careers page shows they're still hiring, still scaling, still pushing.
- Traffic quality over quantity: 51% direct vs 34% organic suggests powerful brand recall
- Tech stack rebellion: Proving you don't need JavaScript frameworks to move millions in humanitarian aid
- Global by default: 71% traffic from undefined regions means true international reach
- Volunteer-powered SEO: 'razom nyc volunteer' ranks because community drives the mission
The Real Metric: Lives Saved
While tech startups obsess over DAU and MRR, Razom measures success in medical kits delivered and communities rebuilt. Their $33.6M isn't just revenue—it's a lifeline. And their 'outdated' tech stack? It's the digital backbone of a humanitarian operation that moves faster than most governments can respond.
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Homepage - Razom
CONTRIBUTING TO A SECURE, PROSPEROUS, AND DEMOCRATIC UKRAINE. LEARN MORE https://www.razomforukraine.org/wp-content/uploads/2024/02/Razom-Homepage-Hero-V1_020624.mp4 OUR ...
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Technology Stack
razomforukraine.org uses 20 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
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Traffic & Audience
razomforukraine.org receives approximately 22.1K monthly visitors and ranks #1,122,251 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:39 on the site.
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