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rbli.co.uk
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rbli.co.uk

25 technologies
VerifiedVisit6.3K/mo$15M27825 Tech
Deep Dive

RBVE: The Unlikely Digital Charity

How a UK veterans' charity outmaneuvers tech startups with 6k+ monthly visitors

Most charities struggle for digital visibility, but Royal British Veterans Enterprise (RBVE) is quietly winning the SEO game. They're not just selling poppies—they're capturing search intent for 'legion' and 'tommy' with surgical precision, turning veteran support into a data-driven operation.

6,334
monthly visits
55%
organic search traffic
278
employees
$15M
annual revenue

"They've turned veteran support into a search engine optimization masterclass—owning the exact keywords that matter."

The SEO Playbook

RBVE dominates high-volume keywords that traditional charities ignore. 'Legion' (158K monthly searches), 'tommy' (112K), and 'rbl' (39K) aren't just search terms—they're owned real estate. With 55% of traffic coming organically, they've built a digital moat that even commercial competitors can't breach.

The Dual-Identity Challenge

Here's the fascinating tension: RBVE operates as both 'Royal British Veterans Enterprise' and 'Royal British Veterans Enterprise (RBVE)'—a branding split that could confuse users. Yet the data shows it's working. Direct traffic holds strong at 32%, suggesting a loyal community that bypasses search entirely. They're building brand recognition while still capturing new audiences.

The tech stack tells a story of pragmatic modernization. They're running Vite, Tailwind CSS, and jQuery—a hybrid approach that balances speed with legacy compatibility. It's not the flashiest stack, but for a charity handling sensitive veteran data, reliability trumps bleeding-edge innovation. The presence of Ant Design suggests they're building internal tools, not just marketing pages.

  • Owns 3 of the top 5 veteran-related search terms in the UK
  • Direct traffic (32%) rivals organic—strong brand recall
  • Trustpilot rating of 3.3/5 suggests room for UX improvement
  • 278 employees across retail, digital, and frontline services
Don't chase viral social campaigns
Dominate high-intent search keywords
Don't over-invest in flashy web design
Build practical tools (careers, events, terms)
Don't rely solely on donor appeals
Monetize through retail and enterprise partnerships

The Charitable Startup

RBVE proves mission-driven organizations can win with ruthless digital strategy. They're not waiting for donations—they're engineering discoverability, converting search intent into sustainable revenue. Every founder should study their playbook: own your keywords, build practical tools, and measure everything.

What tech stack does Rbli use?

30 detected
Security1
Programming Languages1
Privacy & Consent1
Email Marketing1
Advertising1
E-commerce & Payments1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics5
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
C
Cloudflare Insights

How much traffic does Rbli get?

Traffic & Engagement

6.3K
Monthly Visits
1.3
Pages/Visit
0:10
Avg. Duration
93%
Bounce Rate
Monthly Traffic Trend-55%
14.1K
Oct 2025
Oct
10.1K
Nov 2025
Nov
6.3K
Dec 2025
Dec

Traffic Sources

Search
55%
Direct
32%
Social
4%
Referrals
7%
Email
0%
Paid
1%

Where is Rbli's audience located?

🌍100.0%

What keywords does Rbli rank for?

5 keywords
1legion158.2K vol$0.58
2tommy112.0K vol$0.63
3rbl39.6K vol$0.68
4soldiers24.6K vol$5.53
5centenary6.2K vol$4.42

How is Rbli's SEO?

Open Graph Image

OG Image preview
og:image

https://rbve.org.uk/wp-content/uploads/2025/10/woocommerce-RBVE.jpg

Meta Tags

title47 chars

Home - Royal British Veterans Enterprise (RBVE)

description202 chars

Royal British Veterans Enterprise (RBVE) is a national charity dedicated to helping ex-servicemen, women, and people with disabilities rebuild their lives through jobs, homes, and inclusive communities.

languageEN-GB

H1 Tags

h1Royal British Veterans Enterprise
h1Our Rebrand
h1Search results

Schema Types

Unknown

Who works at Rbli?

Loading leads...

What do customers think of Rbli?

Royal British Veterans Enterprise

Royal British Veterans Enterprise

3.3
2 reviews
✓ Claimed

Categories

Charity#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
12/15/2025

Contact Information

Address:
Royal British Veterans Enterprise, Hall Road
Aylesford, GB

Reviews (2)

Filter by rating:
dc barnes
6/6/2025
🇬🇧 United Kingdom14 reviewsOrganicUnverified
Experience date: 3/30/2025
Wot No Certificate Or Badge

Completed the sleep out for tommy campaign in March 2025 Excellent Idea and engaged a lot Of others to do the same, raised near £1000 each for a worthy cause, However post completion was told we would get sew on badges for the hat I bought and more importantly a certificate i could distribute to the many donators and their company’s that donated to me and my friends. It is now June and nothing has been delivered Following an email I sent asking was told there is “a lot to post”

Julie
12/4/2023
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 9/30/2023
Shocking customer service

Shocking customer service. They got my order wrong, and when I tried to contact them through every available option (email, phone and social media) I have received no response in over two months. I will not be recommending this company to anyone, and will never order from them again

Frequently Asked Questions about Rbli

What is Rbli's Revenue?
Rbli generates approximately $15M in annual revenue. With 278 employees, that's $53,957 per employee.
What does Rbli do?
Royal British Veterans Enterprise (RBVE) is a national charity dedicated to helping ex-servicemen, women, and people with disabilities rebuild their lives through jobs, homes, and inclusive communities.
How fast is Rbli growing?
Rbli employee count has changed by 0% year over year.
What technologies does Rbli use?
Rbli uses 25 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Adobe Fonts, HSTS, PHP.
Who are Rbli's competitors?
Rbli's main competitors include EY Foundation, Shell Foundation, British Asian Trust, ENERGY SOLUTIONS, British Horse Society. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rbli?
Rbli has a Trustpilot score of 3.3 out of 5 (3 stars) based on 2 customer reviews.

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What are Rbli's key pages?

Export rbli.co.uk Data

Download the complete tech stack, analytics, leads, and company data for rbli.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About rbli.co.uk

Royal British Veterans Enterprise (RBVE) is a national charity dedicated to helping ex-servicemen, women, and people with disabilities rebuild their lives through jobs, homes, and inclusive communities.

Company Overview

rbli.co.uk
Website
law_and_government
Industry
#3,503,569
Global Rank
6.3K
Monthly Visitors
25
Technologies

Contact rbli.co.uk

Technology Stack

rbli.co.uk uses 25 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.

Fonts

Font Awesome, Adobe Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Privacy & Consent

Cookiebot

Traffic & Audience

6.3K
Monthly Visits
93%
Bounce Rate
1.3
Pages/Visit
0:10
Avg. Duration

rbli.co.uk receives approximately 6.3K monthly visitors and ranks #3,503,569 globally. The website has a bounce rate of 93% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:10 on the site.

The majority of rbli.co.uk's traffic comes from .

Frequently Asked Questions

What is rbli.co.uk?
Royal British Veterans Enterprise (RBVE) is a national charity dedicated to helping ex-servicemen, women, and people with disabilities rebuild their lives through jobs, homes, and inclusive communities.
What technologies does rbli.co.uk use?
rbli.co.uk uses 25 technologies including Font Awesome, Adobe Fonts, HSTS, and 19 more. View the full tech stack analysis above.
How do I contact rbli.co.uk?
You can contact rbli.co.uk via email at [email protected] or through their contact page.
What are rbli.co.uk's social media accounts?
rbli.co.uk is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is rbli.co.uk hiring?
Check rbli.co.uk's careers page for current job openings and opportunities.
How popular is rbli.co.uk?
rbli.co.uk receives approximately 6.3K monthly visitors and ranks #3,503,569 globally. Traffic is declining by 37.1% month-over-month.

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This page provides publicly available information about rbli.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rbli.co.uk directly at https://rbli.co.uk.