rcsworks.com
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RCS: The Invisible Giant of Radio
How a 202-person team commands $32M in revenue serving global broadcasters
While the world obsesses over streaming giants, RCS Sound Software quietly powers the audio backbone for radio stations across 143 countries. This isn't a startup chasing hype—it's a 32-year-old powerhouse with $32M in revenue and a laser focus on broadcast infrastructure.
"RCS doesn't chase trends—it sets the standard for radio automation worldwide."
The Broadcast Brain Trust
With Philippe Generali at the helm and a leadership team spanning software architecture to international expansion, RCS operates like a specialized military unit. Their 202 employees generate $159K in revenue per person—exceptional efficiency for a software company in the entertainment space. The C-suite includes veterans like David Berry (Chief Software Architect) and Chip Jellison (CTO), suggesting deep technical roots rather than flashy growth hacking.
Traffic Tells a Story
Here's what's revealing: 62% of traffic is direct. This isn't a company relying on SEO tricks or paid ads. Broadcasters know exactly where to go—rcsworks.com is a destination, not a discovery. The 26% organic search traffic is pure intent: queries like 'Zetta radio broadcasting software' and 'what is Zetta (RCS)?' show professionals actively seeking solutions, not casual browsers.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap (stable, proven), Zendesk for support, OpenCart for commerce. No flashy frameworks here—just reliable tools that serve a global user base. Their social presence spans Twitter, YouTube, Facebook, LinkedIn, and Instagram, but the real engagement happens in the broadcast booth, not the feed.
- Zetta software dominates radio automation with 6,220 monthly searches for 'Zetta' alone
- Global footprint: 70.7% traffic from undefined markets (likely enterprise clients)
- Revenue per employee ($159K) rivals SaaS giants without the VC baggage
The Unsung Infrastructure Play
While everyone chases the next big thing, RCS owns the thing that actually plays the music. This is infrastructure-as-a-service for the audio world—boring, profitable, and indispensable.
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Home - RCS Sound Software
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Services Radio Automation Software Cloud-Based Playout Solution Music Scheduling Reinvented CRM & Sales Proposal Solution Expandable and Powerful Cloud-Based Safety Net Work From Any Location Professional Grade Streaming Develop New Revenue Streams About Us RCS continues to set the standard in broadcast technology as the world’s largest broadcast software provider, delivering a powerhouse suite of …
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rcsworks.com uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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Customer Support
Zendesk
Traffic & Audience
rcsworks.com receives approximately 23.9K monthly visitors and ranks #1,060,095 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:38 on the site.
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