re-group.com
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Re.Group: The Recycling Giant You've Never Heard Of
A $43M Australian powerhouse quietly building a wasteless society
While tech startups chase AI hype, Re.Group is doing the unglamorous, essential work of actually managing waste at scale. This isn't a venture-backed darling—it's a revenue-generating machine with facilities across Australia and New Zealand, proving that sustainability can be a serious business.
"They're not building an app for waste—they're building the actual infrastructure to process it."
The Physical Moat
Unlike digital-first companies, Re.Group has built a tangible moat with recycling facilities across Australia and New Zealand. With 107 employees and $42.9M in revenue, they're operating at a scale where physical presence matters more than digital polish. Their website traffic is modest (3,090 monthly visits), but that's irrelevant when your business is moving tons of material, not clicks.
The Search Paradox
Here's where it gets interesting: their top organic keyword is 're' with 592,660 monthly searches. This isn't brand recognition—it's a linguistic accident. They rank for 're' because it's a common prefix, not because they own the category. Yet 're.group jobs' still gets 20 monthly searches, showing they're attracting talent despite minimal digital footprint.
The tech stack reveals a pragmatic approach: WordPress for content, jQuery and Tailwind for UI, Google Analytics for tracking, and LinkedIn Insight Tag for recruitment. No fancy frameworks, no bleeding-edge tech—just tools that work. This is a company focused on operational efficiency, not digital vanity metrics.
- Founded in 2013—pre-dating the current sustainability boom
- Cross-country operations (Australia + New Zealand) show scalability
- Revenue-per-employee of ~$400K indicates healthy efficiency
- C-suite includes multiple CFOs, suggesting financial discipline
- Minimal digital footprint despite physical scale
The Silent Giant Strategy
While competitors chase digital attention, Re.Group is building the actual recycling infrastructure that cities need. Their success isn't measured in website visits, but in tons processed and facilities operated. For investors and founders, this is a masterclass in building a real business, not a digital brand.
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Open Graph Image
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Home - Re.Group
Re.Group is an Australian owned recycling company that was founded in 2013. We have recycling facilities across Australia and New Zealand.
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About re-group.com
Re.Group is an Australian owned recycling company that was founded in 2013. We have recycling facilities across Australia and New Zealand.
Company Overview
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Technology Stack
re-group.com uses 8 technologies across their website including WordPress, LinkedIn Insight Tag, Google Analytics, and more.
CMS
WordPress
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Analytics
Web Standards
Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
re-group.com receives approximately 3.1K monthly visitors and ranks #5,619,407 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:22 on the site.
The majority of re-group.com's traffic comes from .
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This page provides publicly available information about re-group.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit re-group.com directly at https://re-group.com.