RealD isn't just another entertainment tech company—it's the invisible infrastructure behind 70% of global 3D cinema screens. Yet with just 119 employees and $7.5M in revenue, this pioneer faces a stark reality: the 3D cinema revolution they started is being disrupted by the streaming wars they never planned for.

"RealD proved 3D could work at scale, but now they're fighting to prove it still matters in a 2D streaming world."

What makes RealD fascinating is their positioning as a pure-play 3D technology company in an increasingly agnostic entertainment landscape. They don't make cameras, screens, or content—they own the licensing and technology stack that makes 3D projection work. With $72M in funding over their lifetime, they've scaled globally but remain a niche player. Their tech stack (Tailwind, React, WordPress) suggests a modern web presence, but the lack of structured data and sparse content indicates a site built for compliance, not conversion. This isn't a company chasing viral growth; it's a technical infrastructure provider serving a shrinking but loyal market.

• Dominates 3D cinema licensing with 70%+ market share
• Revenue per screen is declining as 3D screenings drop
• Heavy reliance on blockbuster cycles (Avatar, Marvel, etc.)
• Minimal direct-to-consumer engagement strategy
• Strong technical foundation but weak digital presence