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The $0.6M Micro-SaaS Powerhouse
How a tiny Colorado tech firm quietly powers 5,000 real estate agents
In the shadow of billion-dollar proptech giants, RealGo operates a lean, profitable machine that runs Colorado's preferred Multiple Listing Service. With just 8 employees and $600k in revenue, they've built a defensible moat in a hyper-local niche.
"RealGo proves that in real estate tech, depth beats breadth. They own Colorado, while others chase the world."
The Agent-Centric Engine
RealGo's IRES MLS isn't just software—it's the daily workflow for over 5,000 Colorado real estate professionals. While Zillow and Redfin battle for consumer eyeballs, RealGo dominates the B2B backend where agents actually transact. This creates a powerful network effect: every new agent on the platform increases its value for all existing users, making churn nearly impossible.
The Anti-Platform Strategy
RealGo deliberately avoids the 'platform sprawl' trap. No fancy AI, no consumer-facing app, no national expansion plans. Instead, they've doubled down on vertical depth: building and operating IRES MLS with surgical precision. Their tech stack—jQuery, Tailwind, AWS—reads like a startup from 2015, but it works. Why rewrite what already runs smoothly for 5,000 daily users?
The financials tell a fascinating story. With $600k revenue and 8 employees, that's roughly $75k revenue per employee—lean for SaaS but exceptional for a regional MLS operator. Their traffic is 47% organic and 32% direct, suggesting strong brand loyalty and SEO dominance in Colorado real estate searches. The absence of paid acquisition channels indicates a product that sells itself through industry word-of-mouth.
- Hyper-local dominance: Colorado-only focus eliminates competition from national players
- Mission-critical infrastructure: Agents depend on it daily, creating extreme switching costs
- Low-touch operations: 8 people support 5,000+ users through efficient, proven processes
- Profitable by design: No VC pressure means sustainable growth over blitzscaling
The Quiet Giant in Real Estate Tech
RealGo isn't chasing unicorns—it's building a durable, profitable business that serves as the backbone of Colorado real estate. For founders and investors, it's a masterclass in vertical dominance and the power of saying 'no' to growth for growth's sake.
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RealGo MLS Software
RealGo builds and operates IRES MLS (Multiple Listing Service) with software tools used daily by over 5,000 agents and thousands more home buyers and sellers in Colorado.
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About realgo.com
RealGo builds and operates IRES MLS (Multiple Listing Service) with software tools used daily by over 5,000 agents and thousands more home buyers and sellers in Colorado.
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Technology Stack
realgo.com uses 5 technologies across their website including Amazon Web Services, AWS CloudFront, Bootstrap, Tailwind CSS, jQuery.
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Amazon Web Services, AWS CloudFront
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Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
realgo.com receives approximately 361 monthly visitors. The website has a bounce rate of 26% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:27 on the site.
The majority of realgo.com's traffic comes from .
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