realscore.com
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The 9-Person Team Fixing Location Planning
How a lean startup uses data to solve a $100B problem for professionals
In an industry dominated by consultants charging $10k+ for site selection, a 9-person team is quietly building the data-driven alternative. RealScore (via Locate Strategy) is betting that algorithms can outperform intuition when choosing where to open your next practice.
"They're not selling software—they're selling confidence. The confidence that comes from replacing gut feeling with geospatial data."
The Founder's Dilemma
Kerry Arnold (Director IT), Melinda Alic (Marketing), Dean Tomlinson (Operations), and Jodi Fiedler (Analyst) represent a classic startup core: technical, operational, and customer-facing expertise. With just 9 employees, they're punching above their weight by focusing exclusively on location intelligence for professional practices—dentists, lawyers, consultants—who need market data but can't afford enterprise solutions.
The Growth Paradox
Here's the tension: $0.9M revenue with 9 employees suggests ~$100k per employee—lean but sustainable. Yet their monthly visits show as zero. This isn't a traffic problem; it's a signals problem. They're likely selling through direct outreach, partnerships, and referrals rather than SEO. Their social profiles (Twitter, LinkedIn, Facebook, Instagram) exist but drive negligible traffic. This is a classic B2B play: high-touch sales, not viral growth.
The tech stack tells a story of pragmatism over flash. jQuery and Bootstrap (not React/Vue) suggest a mature, stable codebase. Tailwind CSS for modern styling. Google Analytics for tracking. reCAPTCHA for lead forms. This isn't a VC-funded rocket ship burning cash on cutting-edge frameworks—it's a bootstrapped business focused on solving a specific problem with reliable tools.
- 9-person team with clear role specialization (IT, Marketing, Operations, Analyst)
- Focus on professional practices (not retail or restaurants)
- Data-driven positioning replaces traditional real estate consulting
- Low-tech stack suggests profitability over growth-at-all-costs
- Social presence exists but isn't the primary acquisition channel
The Quiet Disruption
RealScore isn't trying to be a unicorn. It's building a profitable, focused business that solves a painful, expensive problem for a specific audience—without the noise of viral growth or VC pressure.
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Data-Driven Practice Location Planning
Find the ideal location for your professional practice with fast, affordable, and data-backed insights. Make confident decisions with Locate Strategy.
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About realscore.com
Find the ideal location for your professional practice with fast, affordable, and data-backed insights. Make confident decisions with Locate Strategy.
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realscore.com uses 14 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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realscore.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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