realtyna.com
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Realtyna: The WordPress Powerhouse for Real Estate
72 employees, $9.4M revenue, and a niche that's quietly dominating the WordPress ecosystem.
While everyone chases the next SaaS unicorn, Realtyna is building a $9.4M empire on the back of WordPress plugins. They aren't trying to replace the real estate agent; they're arming them with SEO-optimized, MLS-integrated digital arsenals.
"Realtyna isn't selling software; they're selling search engine dominance for the modern real estate broker."
The Traffic Paradox
With only 27,444 monthly visits, the traffic seems modest. But look closer: 45% is organic search. This indicates a highly targeted, intent-driven audience. Realtyna doesn't need millions of clicks; they need qualified leads looking for 'MLS APIs' and 'Bright MLS' integration. They've optimized for the high-value few, not the browsing many.
The WordPress Moat
Their tech stack—jQuery, Tailwind, Bootstrap—isn't bleeding edge, but it's battle-tested. In a world chasing React and headless builds, Realtyna doubles down on the WordPress ecosystem. This creates a massive moat: they own the plugin layer for the world's most popular CMS. Integration is their product.
The keyword data reveals their strategy. They rank for massive terms like 'Bright MLS' (46,540 volume) alongside niche queries like 'swflmls'. This is a classic long-tail domination play. They capture the broad market interest while monetizing the specific, desperate needs of local MLS associations.
- Revenue-per-employee ratio of ~$130K suggests a lean, efficient operation.
- Heavy reliance on direct traffic (39%) implies strong brand recall and repeat customers.
- Dominance in undefined markets suggests global reach with localized MLS integrations.
The Unsexy Billion-Dollar Infrastructure
Realtyna proves you don't need to be the marketplace to win. You just need to be the software that keeps the marketplace running.
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WordPress Real Estate - IDX, RESO Web API, CRM, DDF and VOW
Realtyna offers a complete set of integrated WordPress plugins for creating SEO friendly and advanced Real Estate websites.
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About realtyna.com
Realtyna offers a complete set of integrated WordPress plugins for creating SEO friendly and advanced Real Estate websites.
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realtyna.com uses 20 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
CMS
WordPress
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Cloudflare
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Intercom
Traffic & Audience
realtyna.com receives approximately 27.4K monthly visitors and ranks #1,077,603 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:16 on the site.
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