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Realytics: The TV Measurement Blind Spot
Measuring the true impact of cross-media TV campaigns in a fragmented world
TV advertising is a $300B black hole. Realytics is the flashlight. In a world where viewers flick between linear TV, streaming, and social media, the old measurement models are dead. Realytics is building the new standard.
"The TV industry is measuring ghosts. Realytics is capturing the real audience."
The Problem: Fragmented Attention
Traditional TV measurement relies on panels—small, biased samples that miss the nuance of modern viewing. Realytics bypasses this by integrating directly with broadcasters and using data science to track true cross-media impact. Their 57-person team is focused on one thing: proving that TV ad spend actually drives business outcomes, not just eyeballs.
The Data Story
With 10,143 monthly visits, Realytics isn't chasing mass traffic—they're chasing qualified leads. 55% of traffic comes from organic search, indicating strong brand intent. The top keyword 'internet protocol television' (49K monthly volume) suggests they're capturing the shift from traditional TV to streaming infrastructure. This is a high-intent, niche audience.
Their tech stack is modern but pragmatic: Tailwind CSS, Vite, and core-js suggest a lean engineering team building fast. The lack of public funding data is telling—they're likely bootstrapped or revenue-funded, which aligns with their enterprise focus. In a space dominated by legacy giants like Nielsen, Realytics is moving fast and staying focused.
- Cross-media attribution: Connects TV ads to digital conversions
- Real-time analytics: Moves beyond quarterly panel reports
- IP-based tracking: Leverages streaming infrastructure for granular data
The Verdict: Niche is the New Scale
Realytics proves that in a fragmented media landscape, depth beats breadth. They're not trying to measure everything—just the most expensive, most misunderstood part of the marketing mix: TV.
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Realytics: Leading TV Analytics and Total Video measurement
Realytics measures the advertising impact of your cross-media TV campaigns with its TV analytics and Total Video measurement solutions.
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About realytics.io
Realytics measures the advertising impact of your cross-media TV campaigns with its TV analytics and Total Video measurement solutions.
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realytics.io uses 20 technologies across their website including Google Fonts, HSTS, PHP, and more.
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realytics.io receives approximately 10.1K monthly visitors and ranks #2,327,362 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:35 on the site.
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