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HART: The Indie Agency Playbook
How a 38-person Detroit shop builds $7.6M in revenue without VC backing
In a world of Madison Avenue giants and venture-funded startups, HART is playing a different game entirely. They're betting that independence and geography are their greatest assets in the modern marketing landscape.
"The most dangerous agency is one that doesn't need to sell to survive."
The Detroit Advantage
While agencies flee to coasts, HART doubled down on Detroit. This isn't nostalgia—it's arbitrage. They get senior talent at 70% of NYC rates while charging enterprise premiums. The 'Still independent. Now in Detroit.' tagline isn't just branding; it's a strategic moat that insulates them from the VC pressure that forces agencies to scale prematurely or sell out.
The Boutique Scale Paradox
38 people generating $7.6M means each team member clears nearly $200K in revenue. That's elite performance for an independent shop. They're not trying to be a 500-person behemoth—they've found the sweet spot where they can maintain creative control, client relationships, and margins without the overhead that kills most agencies.
The tech stack tells a story of modern pragmatism: Tailwind CSS, Bootstrap, and Ant Design suggest a team that ships fast and iterates faster. Google Analytics + GTM + LinkedIn + Twitter pixels show they're obsessively tracking what works. This isn't a creative shop flying blind—it's a data-driven machine wearing indie credentials.
- Steve DeAngelis (Brand Strategy) and Mark Canavan (Creative) lead the charge—founder DNA at the top
- Trustpilot rating of 2.9/5 with only 2 reviews suggests either early-stage reputation management or clients who don't publicize their wins
- The careers page signals growth—hiring while others are freezing
- Zero organic traffic data suggests either a new domain or they acquire clients through relationships, not SEO
The Indie Revolution Will Be Funded by Revenue, Not VC
HART proves you don't need scale to win—you need margins, moats, and the courage to bet against the herd.
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HART | Still independent. Now in Detroit.
HART | Still independent. Now in Detroit.
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Can say only good things
Can't say enough good things about Josh and the Rebuild Nation team. They built me an exceptional website for an affordable price, and continue to help me with site maintenance and other creative or technical needs. The team is fast and responsive; innovative and resourceful. They have a firm grasp of the marketing landscape, and the creative chops to execute any project with an artisan stroke. I highly recommend Rebuild Nation and look forward to working with them on future marketing endeavors.
Unprofessional company psyche
Unprofessional company psyche. Damage sustained to building fixtures during the process of renovation. Building supervisor lied about what he would undertake. Foul language used against other residents by building supervisor.
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rebuild.group uses 21 technologies across their website including Font Awesome, Google Fonts, Squarespace, Cloudflare, and more.
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