recoverytrek.com
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The Invisible Infrastructure of Recovery
How RecoveryTrek manages the complex logistics of sobriety at scale
In the $1.5T global addiction treatment industry, the real challenge isn't finding a rehab—it's managing the logistics of recovery. RecoveryTrek operates in the critical, unsexy middle layer: the technology infrastructure that keeps thousands of people on track when the system is fragmented and chaotic.
"They're not selling hope—they're selling reliability. In an industry built on promises, RecoveryTrek sells the mundane but essential: logistics, verification, and data."
The B2B2C Paradox
RecoveryTrek serves a split customer base: treatment centers and payers (insurance, courts, employers). Their 27 employees manage this complexity through a third-party administrator (TPA) model. With 48% direct traffic, their clients aren't finding them through SEO—they're being referred. The 'recovery trek' keyword (3,980 monthly searches) suggests strong brand recognition, but the typos ('recoverty trek', 'recovert trrek') reveal a market still searching for solutions.
The Logistics Play
Unlike flashy consumer apps, RecoveryTrek's tech stack is utilitarian: jQuery, Bootstrap, and Tailwind CSS. This isn't a startup chasing design awards—it's a B2B platform built for function over flair. Their $2.7M revenue with 27 employees suggests ~$100K revenue per employee—a healthy efficiency ratio for a niche healthcare administrator. The lack of funding data implies they're bootstrapped or profitable, avoiding the growth-at-all-costs trap that plagues healthtech.
- Third-party administration model reduces friction for treatment centers
- HIPAA-compliant infrastructure (evidenced by privacy page) builds trust
- Niche focus: substance abuse only, not general healthcare
- Direct traffic dominance suggests strong referral networks
The leadership team—Kirk Cizerle (CEO), Dan DiThomas (CDO), Chris Roames (President/COO)—represents a classic operator-technical blend. In a sector where burnout is high and margins are thin, this structure suggests operational discipline. The absence of VC funding in their profile isn't a weakness; it's a signal they've found a sustainable business model in a space where many fail.
The Unsexy Infrastructure Thesis
RecoveryTrek wins by solving the boring problems that make recovery actually work—scheduling, compliance, verification, and data. While others chase the 'digital wellness' trend, they own the unglamorous plumbing of the addiction treatment ecosystem.
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RecoveryTrek Substance Abuse Technology Solutions
Technology Solutions Provider and Third-Party Administrator to manage successful substance abuse recovery programs.
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About recoverytrek.com
Technology Solutions Provider and Third-Party Administrator to manage successful substance abuse recovery programs.
Company Overview
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Technology Stack
recoverytrek.com uses 17 technologies across their website including YouTube Embed, Font Awesome, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome
Security
reCAPTCHA
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PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
Traffic & Audience
recoverytrek.com receives approximately 11.2K monthly visitors and ranks #2,407,590 globally. The website has a bounce rate of 81% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:28 on the site.
The majority of recoverytrek.com's traffic comes from .
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