redblacksoftware.com
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RedBlack Software: The Quiet Giant in Advisor Ops
A $11.7M bootstrapped powerhouse hiding in plain sight.
While fintech hype cycles chase the next crypto unicorn, RedBlack Software is quietly building an empire in the unglamorous, high-stakes world of investment management. They don't need to trend on Twitter; they power the portfolios that millions of retirement dollars rely on.
"In a market obsessed with user growth, RedBlack proves that deep B2B utility and high switching costs are the ultimate moat."
The Invisible Infrastructure
RedBlack operates in the 'plumbing' of the financial industry. With only 919 monthly visits but $11.7M in revenue, the data reveals a classic enterprise model: low web visibility, high stickiness. Their traffic is dominated by direct hits (42%), signaling a user base that doesn't need to 'search'—they simply log in. This isn't a consumer app; it's mission-critical infrastructure for financial advisors.
The SEO Paradox
The keyword strategy here is fascinatingly disjointed. They rank for 'bryan perryman redblack' (likely a key figure or consultant), but also for broad queries like 'stock portfolio tracker - google sheets.' This suggests a struggle to capture the mass market, while their core business thrives on direct relationships. They are fighting a war on two fronts: serving sophisticated institutional needs while the internet searches for DIY spreadsheet templates.
The company's tech stack is pragmatic rather than flashy. jQuery, Bootstrap, and Tailwind CSS indicate a focus on functional UI over bleeding-edge frameworks. This isn't a critique; it's a strategic choice. For compliance-heavy financial software, stability and speed of development often trump modernity. They are building for reliability, not for the 'cool factor.'
- Bootstrapped Efficiency: $11.7M revenue with 90 employees suggests ~$130k revenue per head—a strong metric for a B2B SaaS.
- Niche Dominance: Their traffic suggests they own a specific vertical (likely wealth management) rather than competing broadly.
- Legacy Tech, Modern Value: Using older frameworks (jQuery) allows them to maintain complex systems without constant rewrites.
The Anti-Hype Unicorn
RedBlack Software is a masterclass in building a sustainable, high-margin B2B business without chasing venture capital or viral marketing.
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Home - RedBlack
Investment management software and outsourced services to manage portfolios for financial advisors of all sizes.
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About redblacksoftware.com
Investment management software and outsourced services to manage portfolios for financial advisors of all sizes.
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Technology Stack
redblacksoftware.com uses 13 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.
Fonts
Google Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
redblacksoftware.com receives approximately 919 monthly visitors and ranks #9,827,571 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:43 on the site.
The majority of redblacksoftware.com's traffic comes from .
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This page provides publicly available information about redblacksoftware.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit redblacksoftware.com directly at https://redblacksoftware.com.