reddaway.com
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Reddaway.com: The Ghost in the Machine
Analyzing a digital tombstone for a 100-year logistics giant
In August 2023, a century-old logistics empire vanished overnight, leaving behind only a digital footnote. Reddaway.com isn't a thriving business—it's the ghost of Yellow Corporation, a case study in how legacy infrastructure collapses.
"This isn't a website—it's a digital tombstone for an industry that refused to evolve."
The Corporate Autopsy
Reddaway.com now redirects to Yellow Corporation's FAQ page, a single URL explaining the end of operations. The site uses jQuery, Bootstrap, and Tailwind CSS—technologies that suggest a rushed, last-minute redesign rather than a strategic digital presence. With zero monthly visits and no organic keywords, it's a ghost ship in the SEO ocean.
The Death Spiral
Yellow Corporation's bankruptcy wasn't sudden—it was a 20-year decline. From a peak of 30,000 employees to just 926, the company failed to adapt to digital freight matching and LTL consolidation. Reddaway.com's traffic data (0 visits) mirrors the company's market relevance: invisible.
The tech stack tells a story of mediocrity. Core-js, Swiper, and Priority Hints indicate a team trying to patch a sinking ship with modern tools. But without a content strategy, backlinks, or even functional contact emails, the site is a monument to corporate neglect.
- Zero organic traffic: A digital void where a logistics hub once stood
- 926 employees left in limbo: The human cost of corporate collapse
- $425M in revenue: The final financial snapshot of a dying giant
- Chapter 11 filing: The official end of a 100-year legacy
Reddaway.com is a warning sign
For founders and investors: This is what happens when you ignore digital transformation and market shifts. The transportation industry is ruthless—adapt or become a ghost.
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https://myyellow.com/wp-content/uploads/2023/11/22073_Yellow_Montana_TB4_2586rt-e1697561277781.png
Meta Tags
Yellow Corporation
End of an EraIt is a profound disappointment after nearly 100 years of business we have ceased operations and filed voluntary Chapter 11 petitions on August 6th, 2023. Read the full announcement here.On August 6, 2023, Yellow Corporation and certain of its affiliates, including YRC Inc. (d/b/a YRC Freight), USF Holland, USF Reddaway, New Penn…
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About reddaway.com
End of an EraIt is a profound disappointment after nearly 100 years of business we have ceased operations and filed voluntary Chapter 11 petitions on August 6th, 2023. Read the full announcement here.On August 6, 2023, Yellow Corporation and certain of its affiliates, including YRC Inc. (d/b/a YRC Freight), USF Holland, USF Reddaway, New Penn…
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Technology Stack
reddaway.com uses 13 technologies across their website including PHP, WordPress, WooCommerce, and more.
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, RSS
UI Libraries
Ant Design
Traffic & Audience
reddaway.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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