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Redis: The Real-time Data Engine
How a 14-year-old open-source project became a $272M real-time platform
Redis isn't just a database—it's the silent infrastructure behind 80% of the world's most demanding real-time applications. While competitors chase AI buzzwords, Redis quietly powers the instant experiences that users now demand.
"Redis has achieved what every database dreams of: becoming invisible infrastructure that powers experiences without users ever knowing it exists."
Developer Love as a Business Model
Redis's genius lies in its developer-first strategy. With 7,950 monthly searches for 'redisinsight' alone, they've built a self-fueling ecosystem where developers discover, adopt, and evangelize organically. Their 52K monthly visits aren't driven by massive ad spend—they're pulled by genuine utility and community trust, creating a moat that competitors can't buy their way into.
The Real-time Pivot
The rebrand from 'Redis Labs' to 'Redis' in 2021 wasn't cosmetic—it was a strategic evolution from in-memory cache to 'The Real-time Data Platform.' This positions them against giants like MongoDB and Redis's own cloud providers, betting that sub-millisecond latency will define the next decade of applications. Their $272M revenue proves they're winning that bet.
The company's tech stack reveals a modern, performance-obsessed architecture. Using Vite for build speed, Bootstrap for rapid development, and Cloudflare for global edge delivery, they're eating their own dog food. Every millisecond saved on their own site is a testament to the platform they're selling.
- Enterprise-first revenue model: $272M with 1,343 employees suggests ~$202K revenue per employee—excellent efficiency for an infrastructure company
- Dual CEO structure: Rowan Trollope (ex-Cisco) + Ofer Bengal (co-founder) signals both technical depth and enterprise scaling expertise
- Documentation as a product: 'redis documentation' and 'redis doc' drive 3,000+ monthly searches, treating docs as a primary acquisition channel
The Real-time Monopoly Play
Redis isn't selling databases—they're selling the infrastructure for instant experiences. And at $272M, the market agrees.
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Redis - The Real-time Data Platform
Developers love Redis. Unlock the full potential of the Redis database with Redis Enterprise and start building blazing fast apps.
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About redis.com
Developers love Redis. Unlock the full potential of the Redis database with Redis Enterprise and start building blazing fast apps.
Company Overview
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Technology Stack
redis.com uses 16 technologies across their website including PHP, jsDelivr, Cloudflare, Vercel, and more.
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
Cloudflare, Vercel
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Analytics & Marketing
Amplitude, Segment, Google Tag Manager
Performance
Lazy Loading, Priority Hints
Traffic & Audience
redis.com receives approximately 52.4K monthly visitors and ranks #712,728 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:48 on the site.
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