reedlane.com
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The Silent Giant of Pharma Packaging
Reed-Lane's $20M revenue and 100 employees hide a story of focused B2B dominance
In a world obsessed with consumer apps and viral growth, Reed-Lane operates in the shadows of the pharmaceutical industry, turning $20.1M in revenue by doing one thing exceptionally well: packaging pills. This isn't a startup chasing scale—it's a precision machine mastering the unsexy, critical backbone of medicine distribution.
"Reed-Lane proves that in B2B pharma, you don't need millions of users—just the right ones."
The B2B Fortress
With 42% direct traffic and only 235 monthly visits, Reed-Lane isn't playing the SEO game—and it doesn't need to. Their clients come directly because in pharmaceutical contract packaging, relationships trump algorithms. This is a business built on trust, regulatory compliance, and decades of reliability, not Google rankings.
The Efficiency Playbook
At 100 employees generating $20.1M in revenue, that's roughly $201K per employee—a strong efficiency ratio for a manufacturing-heavy business. They've scaled without bloat, focusing on blister packaging, bottling, and pouching. This isn't a company chasing growth at all costs; it's optimizing for margin and client retention in a regulated, high-stakes industry.
The tech stack reveals a pragmatic, no-nonsense approach: jQuery and Bootstrap for a functional site, Google Analytics for tracking, and Zendesk for customer support. No flashy frameworks, no unnecessary complexity—just tools that work. This mirrors their operational philosophy: reliability over innovation for its own sake.
- Specialized in blister packaging, bottling, pouching, and vial filling—cornerstones of pharma logistics
- Leadership team with deep industry tenure: Rick Drummond (CEO), Lynn Homsky (QA & Regulatory), Richard Wrocklage (Package Development)
- Minimal web presence (235 visits/month) underscores a B2B model where reputation drives business, not discoverability
The Anti-Startup Success Story
Reed-Lane demonstrates that in regulated industries, slow, steady, and specialized beats fast, flashy, and broad. For founders and investors, it's a reminder: you don't need to disrupt everything—sometimes mastering a niche is the real win.
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Open Graph Image
https://www.reedlane.com/wp-content/uploads/2016/02/blister.png
Meta Tags
Pharmaceutical Contract Packaging and Solutions - Reed-Lane
Reed-Lane is a leading pharmaceutical contract packager specializing in blister packaging, bottling, pouching, and convenience vial filling.
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About reedlane.com
Reed-Lane is a leading pharmaceutical contract packager specializing in blister packaging, bottling, pouching, and convenience vial filling.
Company Overview
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Technology Stack
reedlane.com uses 14 technologies across their website including YouTube Embed, Google Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Customer Support
Zendesk
Traffic & Audience
reedlane.com receives approximately 235 monthly visitors. The website has a bounce rate of 28% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 3:53 on the site.
The majority of reedlane.com's traffic comes from .
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