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Reepay: The $1.5M Giant Hiding in Plain Sight
A tiny team with massive traffic and a Trustpilot problem
Reepay isn't just another payment processor—it's a case study in how to scale infrastructure with minimal headcount. With only 17 employees generating $1.5M in revenue and attracting over 3 million monthly visitors, this Danish fintech is operating at a density that makes most SaaS founders jealous.
"Reepay proves that in fintech, infrastructure beats marketing every time—until your Trustpilot rating hits 2/5."
The Traffic Paradox
Here's the anomaly: 3.06M monthly visits with only 2% coming from organic search. That means 98% of traffic is either direct or paid. For a $1.5M revenue company, that's either brilliant efficiency or a red flag. The 87% traffic concentration in a single undefined region suggests they're either dominating a specific market or have a tracking issue that's masking their true geographic footprint.
The Revenue Efficiency Playbook
With 17 employees and $1.5M revenue, Reepay hits ~$88K per employee—respectable for European fintech, but not exceptional. The real story is their product strategy: Frisbii (their brand) focuses on recurring billing, which creates high switching costs and predictable revenue. The lack of funding data suggests they're bootstrapped or have taken minimal investment, forcing discipline in product-market fit.
The tech stack reveals a modern but pragmatic approach: jQuery alongside Vite and Tailwind CSS shows they're iterating fast without over-engineering. Swiper and Slick suggest a focus on UX for complex billing dashboards. The absence of heavy frameworks like React might indicate a deliberate choice for performance over developer trends—a smart move for a payment platform where milliseconds matter.
- Trustpilot score of 2/5 with 125 reviews is a critical vulnerability
- CEO Robert Mygind has built a lean machine but faces scaling challenges
- Traffic concentration suggests either regional dominance or measurement gaps
- The 'Frisbii' rebrand may be an attempt to escape negative sentiment
The Infrastructure Play vs. The Brand Problem
Reepay has built a solid recurring billing engine, but its public reputation threatens to undermine everything. For investors, the question is whether they can fix the Trustpilot issue before it impacts their ability to close enterprise deals. For founders, it's a reminder that product excellence alone isn't enough—you need to manage your public narrative.
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https://frisbii.com/wp-content/uploads/2025/03/Group-48095393.webp
Meta Tags
Frisbii - Your recurring billing platform
Frisbii is your partner with a recurring billing platform for your payment, billing, and subscription needs.
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Frisbii
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Reviews (14)
Excellent technical support
Excellent technical support! I had trouble getting a payment method to work and reached out to support and got a clear reply within 10 minutes which solved my issue on a busy day like Black Friday. Thanks again Niklas!
Exceptional customer service.
Dear Reepay Support and Martin (customer service) Thank you so much for fixing the bug. I really appreciate your help in getting it fixed quickly (faster then Mr. Flashs speed of running). Thank you for being so empathetic and taking care of the issue. It means a lot to me that you were able to help us out. Thank you again for all your help and the exceptional customer service.
Thank you very much, Adam! Means a lot. :-)
Great work :)
Thank you, your consultations helped me a lot! :)
A walk in the park.
We have with great ease used Reepay for our payment portal. Their approach to customer service is exceptional and as our contact person was a young guy from the UK called Sam we have written our experience in English for his benefit. Highly recommend company.
Great service
Great documentation, easy to integrate with. Their customer support is one of the best and will allways help you.
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About reepay.com
Frisbii is your partner with a recurring billing platform for your payment, billing, and subscription needs.
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Technology Stack
reepay.com uses 22 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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Cloudflare
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HubSpot
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Calendly
Traffic & Audience
reepay.com receives approximately 3.1M monthly visitors and ranks #19,128 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:03 on the site.
The majority of reepay.com's traffic comes from undefined, undefined, .
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