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reepay.com

22 technologies
VerifiedGrowingVisit3.1M/mo$2M1722 Tech
Deep Dive

Reepay: The $1.5M Giant Hiding in Plain Sight

A tiny team with massive traffic and a Trustpilot problem

Reepay isn't just another payment processor—it's a case study in how to scale infrastructure with minimal headcount. With only 17 employees generating $1.5M in revenue and attracting over 3 million monthly visitors, this Danish fintech is operating at a density that makes most SaaS founders jealous.

3.06M
monthly visits
17
employees
$1.5M
revenue
87%
traffic from one region

"Reepay proves that in fintech, infrastructure beats marketing every time—until your Trustpilot rating hits 2/5."

The Traffic Paradox

Here's the anomaly: 3.06M monthly visits with only 2% coming from organic search. That means 98% of traffic is either direct or paid. For a $1.5M revenue company, that's either brilliant efficiency or a red flag. The 87% traffic concentration in a single undefined region suggests they're either dominating a specific market or have a tracking issue that's masking their true geographic footprint.

The Revenue Efficiency Playbook

With 17 employees and $1.5M revenue, Reepay hits ~$88K per employee—respectable for European fintech, but not exceptional. The real story is their product strategy: Frisbii (their brand) focuses on recurring billing, which creates high switching costs and predictable revenue. The lack of funding data suggests they're bootstrapped or have taken minimal investment, forcing discipline in product-market fit.

The tech stack reveals a modern but pragmatic approach: jQuery alongside Vite and Tailwind CSS shows they're iterating fast without over-engineering. Swiper and Slick suggest a focus on UX for complex billing dashboards. The absence of heavy frameworks like React might indicate a deliberate choice for performance over developer trends—a smart move for a payment platform where milliseconds matter.

  • Trustpilot score of 2/5 with 125 reviews is a critical vulnerability
  • CEO Robert Mygind has built a lean machine but faces scaling challenges
  • Traffic concentration suggests either regional dominance or measurement gaps
  • The 'Frisbii' rebrand may be an attempt to escape negative sentiment
Poor public reputation (2/5 on Trustpilot)
Extreme operational efficiency (17 employees)
Over-reliance on undefined traffic sources
High direct traffic indicates strong brand recall
Low organic search presence (only 2%)
Modern tech stack focused on performance

The Infrastructure Play vs. The Brand Problem

Reepay has built a solid recurring billing engine, but its public reputation threatens to undermine everything. For investors, the question is whether they can fix the Trustpilot issue before it impacts their ability to close enterprise deals. For founders, it's a reminder that product excellence alone isn't enough—you need to manage your public narrative.

What tech stack does Reepay use?

26 detected
Programming Languages1
Cloud & Hosting1
Marketing Automation1
Scheduling1
Web Standards2
Build Tools1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
H
HubSpot
C
Cloudflare Insights

How much traffic does Reepay get?

Traffic & Engagement

3.1M
Monthly Visits
2.8
Pages/Visit
1:03
Avg. Duration
31%
Bounce Rate
Monthly Traffic Trend+11%
2.7M
Oct 2025
Oct
3.0M
Nov 2025
Nov
3.1M
Dec 2025
Dec

Traffic Sources

Search
2%
Direct
15%
Social
0%
Referrals
82%
Email
0%
Paid
0%

Where is Reepay's audience located?

🌍87.1%
🌍3.6%
🌍2.2%
🌍1.9%
🌍1.3%

What keywords does Reepay rank for?

1 keywords
1reepay160 vol

How is Reepay's SEO?

Open Graph Image

OG Image preview
og:image

https://frisbii.com/wp-content/uploads/2025/03/Group-48095393.webp

Meta Tags

title41 chars

Frisbii - Your recurring billing platform

description108 chars

Frisbii is your partner with a recurring billing platform for your payment, billing, and subscription needs.

languageEN-US

H1 Tags

h1Frisbii - Where revenue takes flight

Schema Types

Unknown

Who works at Reepay?

Loading leads...

What do customers think of Reepay?

Frisbii

Frisbii

2.0
125 reviews
✓ Claimed

Categories

Payment Service#undefined

Activity & Engagement

Reply Rate
75%
Avg. Reply Time
19.0 days
Claimed Date
6/21/2023

Contact Information

Address:
GB

Reviews (14)

Filter by rating:
Axel
11/24/2023
🇸🇪 Sweden1 reviewsOrganicUnverified
Experience date: 11/24/2023
Excellent technical support

Excellent technical support! I had trouble getting a payment method to work and reached out to support and got a clear reply within 10 minutes which solved my issue on a busy day like Black Friday. Thanks again Niklas!

Adam
1/13/2023
🇩🇰 Denmark72 reviewsOrganicUnverified
Experience date: 1/11/2023
Exceptional customer service.

Dear Reepay Support and Martin (customer service) Thank you so much for fixing the bug. I really appreciate your help in getting it fixed quickly (faster then Mr. Flashs speed of running). Thank you for being so empathetic and taking care of the issue. It means a lot to me that you were able to help us out. Thank you again for all your help and the exceptional customer service.

Company Response1/26/2023

Thank you very much, Adam! Means a lot. :-)

Nataliia
4/20/2021
🇺🇦 Ukraine1 reviewsOrganicUnverified
Great work :)

Thank you, your consultations helped me a lot! :)

David
3/23/2021
🇩🇰 Denmark6 reviewsOrganicUnverified
A walk in the park.

We have with great ease used Reepay for our payment portal. Their approach to customer service is exceptional and as our contact person was a young guy from the UK called Sam we have written our experience in English for his benefit. Highly recommend company.

Vasil Vasilev
3/9/2021
🇩🇰 Denmark1 reviewsOrganicUnverified
Great service

Great documentation, easy to integrate with. Their customer support is one of the best and will allways help you.

Frequently Asked Questions about Reepay

What is Reepay's Revenue?
Reepay generates approximately $2M in annual revenue. With 17 employees, that's $87,000 per employee.
What does Reepay do?
Frisbii is your partner with a recurring billing platform for your payment, billing, and subscription needs.
What technologies does Reepay use?
Reepay uses 22 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, WordPress.
Who are Reepay's competitors?
Reepay's main competitors include Paddle, Patreon, Lime Light CRM, Pape Ventures, Advantage Computing Systems. These companies operate in similar markets and compete for the same customer base.
What do customers think of Reepay?
Reepay has a Trustpilot score of 2.0 out of 5 (2 stars) based on 125 customer reviews.

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About reepay.com

Frisbii is your partner with a recurring billing platform for your payment, billing, and subscription needs.

Company Overview

reepay.com
Website
computers_electronics_and_technology
Industry
#19,128
Global Rank
3.1M
Monthly Visitors
22
Technologies

Technology Stack

reepay.com uses 22 technologies across their website including Font Awesome, PHP, WordPress, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Scheduling

Calendly

Traffic & Audience

3.1M
Monthly Visits
31%
Bounce Rate
2.8
Pages/Visit
1:03
Avg. Duration

reepay.com receives approximately 3.1M monthly visitors and ranks #19,128 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:03 on the site.

The majority of reepay.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is reepay.com?
Frisbii is your partner with a recurring billing platform for your payment, billing, and subscription needs.
How much does reepay.com cost?
You can view reepay.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does reepay.com use?
reepay.com uses 22 technologies including Font Awesome, PHP, and 16 more. View the full tech stack analysis above.
How do I contact reepay.com?
You can contact reepay.com via email at [email protected] or through their contact page.
What are reepay.com's social media accounts?
reepay.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is reepay.com hiring?
Check reepay.com's careers page for current job openings and opportunities.
How popular is reepay.com?
reepay.com receives approximately 3.1M monthly visitors and ranks #19,128 globally. Traffic is growing by 2.5% month-over-month.

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This page provides publicly available information about reepay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit reepay.com directly at https://reepay.com.