In an industry dominated by emotional moments and local relationships, Regency Family has built a national pet aftercare network that operates almost entirely offline. With 410 employees and $15M in revenue, their digital presence is shockingly minimal—just 359 monthly visits—revealing a business model built on relationships, not clicks.

"Their 42% direct traffic proves they don't need SEO—they have relationships."

The tech stack tells a story of efficiency over innovation: jQuery, Bootstrap, and Tailwind CSS suggest a functional but not cutting-edge website. Cloudflare and Google Analytics are standard, but the absence of modern frameworks reveals their priorities—reliability over flash, relationships over referrals.

• 410 employees supporting a $15M revenue business = ~$36K revenue per employee
• Local operations create high switching costs for veterinary clinics
• Minimal digital footprint suggests word-of-mouth as primary growth engine
• National network with local management = scalability without losing personal touch