reis.com
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The Moody's Data Giant in Hiding
How a 310-person firm quietly dominates commercial real estate intelligence
While most proptech startups chase flashy valuations, REIS has quietly built a $58M revenue fortress doing something unsexy but mission-critical: telling commercial real estate investors exactly what their properties are worth. This isn't a growth-stage darling—it's a mature intelligence engine that's been feeding data to the industry's biggest players for years.
"REIS proves you don't need viral traffic when you have institutional lock-in"
The Enterprise Paradox
With just 3,706 monthly visits, REIS looks like a ghost town compared to consumer-facing proptech. But 52% of that traffic is direct—meaning professionals are typing 'reis.com' directly into their browsers. This is the signature of a platform that doesn't need SEO because it's already embedded in workflows. The 25% organic search traffic comes from branded queries like 'reis moody's analytics,' revealing their true identity: a data provider that's more Bloomberg than Zillow.
The Moody's Shadow
The keyword data tells a fascinating story. 'moodys cre' (550 monthly volume) and 'moody's cre' (390 monthly volume) appear alongside pure 'reis' searches (20,220 volume). This isn't a company—it's a brand within a brand. REIS operates as Moody's CRE arm, giving it instant credibility with institutional investors who trust Moody's name over any startup. While competitors burn cash on brand building, REIS inherits decades of trust.
The Trustpilot rating of 3.2/5 from just one review is telling. REIS isn't built for consumer satisfaction scores—it's built for enterprise contracts. When your clients are pension funds and REITs, you don't need five-star reviews. You need accuracy, reliability, and a relationship manager who answers the phone. The single review likely represents an individual user, not the institutional buyers who drive 90% of revenue.
- Revenue density: $187,000 per employee (high for B2B data)
- Traffic quality: 52% direct suggests extreme user retention
- Market position: Owned by Moody's, not chasing VC growth
- Product moat: 30+ years of proprietary commercial real estate data
The Unsexy Unicorn
REIS isn't a venture-backed rocket ship—it's a $58M cash cow that proves boring B2B data beats flashy consumer apps every time. For founders: sometimes the best moat is being owned by a century-old brand. For investors: this is what profitability looks like before the IPO.
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Reviews (1)
Reisbureau effenweg en Bolderman
We gingen met elfenweg op reis naar de invasie stranden van Normandië .De chauffeur was geweldig de reis verder verliep ook vlekkeloos. ! tussen overnachting ook nog prima. Maar toen naar Hotel Crocus in Caen is erg slecht. maar ik denk dat dit aan de reis organisator ligt.In dat hotel mag men s'morgen maar 1 broodje en 1 5 cm groot stukje stokbrood nemen wil je meer moet je maar zelf naar de bakker lopen een broodje voor onderweg omdat ik diabeet ben mag niet. dan maar zelf kopen, het avond eten ook niet te kiezen zo uit het water zo op je bord alles is gekookt niet gebakken nergens zit smaak aan je weet eigelijk niet wat je eet. Omgaan met een dieet kunnen ze niet.ik raad iedereen aan die deze reis geboekt heeft maar op te geven dat je vegetariër bent ,Dan krijg je groente en fruit anders niet. daar vlees wat toch nergens naar smaakt is op de lunch plekken goed op te vangen met een hamburger of visje zonder een duur diner te moeten kopen , het reissbureau effeweg werkt samen met bolderman en willen niets compenseren dus heeft u een klacht meteen noodnummer bellen anders doen ze niets voor je.
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About reis.com
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Technology Stack
reis.com uses 1 technologies across their website including Cloudflare.
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reis.com receives approximately 3.7K monthly visitors and ranks #3,613,520 globally. The website has a bounce rate of 30% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:07 on the site.
The majority of reis.com's traffic comes from .
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