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Reliant at Home: The $80M Hospice Play
How a 271-person healthcare team is quietly dominating in-home care
While Silicon Valley chases AI hype, Reliant at Home is building a $80.5M business doing the unglamorous work of end-of-life care. They're not a tech company—they're a healthcare operator with 271 employees who've cracked the code on scaling in-home hospice services.
"Reliant doesn't need web traffic to generate $80M in revenue—because in healthcare, trust beats SEO every time."
The Anti-Startup Playbook
Notice what's missing from their stack? No fancy AI, no blockchain, no growth hacking. Just jQuery, Bootstrap, and a simple website that doesn't even track analytics. They're using 2010-era tech to run a 2024 healthcare business. This isn't a bug—it's a feature. When your clients are 75+ year olds dying at home, a fast-loading, simple website beats a React app every time. Their tech stack screams 'we focus on care, not code.'
The Real Customer Acquisition
Here's the fascinating part: they rank for 'in-home care services for seniors near me' with 840 monthly searches, but their website gets ZERO traffic. This reveals their true acquisition channel—referrals. In hospice, decisions are made by doctors, hospital discharge planners, and social workers, not Google searches. Reliant's 271 employees are their real marketing engine, building relationships in medical communities that no SEO strategy could match.
- Built for seniors: Uses jQuery and Bootstrap (not React) for maximum compatibility
- Zero digital footprint: No social profiles, no reviews, no content marketing
- Hyper-local strategy: 'Near me' keywords suggest regional dominance
- Specialized roles: VP of Hospice Operations, Director of Part B Rehab, ADON
The leadership team tells the story: a VP of Hospice Operations, a Director of Part B Rehab, and an ADON (Assistant Director of Nursing). This is a clinical organization first, tech company second. They've built a $80M business by mastering the hardest part of healthcare—delivering compassionate end-of-life care at scale. While digital health startups burn cash on customer acquisition, Reliant's 0 monthly web visits and $80.5M revenue suggest they've built a moat through human relationships, not algorithms.
The Unsexy Billion-Dollar Opportunity
Healthcare's next wave isn't AI—it's operators who scale empathy. Reliant proves you can build massive value without disrupting a single industry.
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Home - Reliant at Home
Care is Our Higher CallingReliant at Home provides Home Health, Hospice, Caregivers, and Rehab services to senior adults who need care at home. Care means more to us than just the services we provide. The Bluebird Promise defines our purposeful endeavor to fulfill a higher calling to serve others.Need Care?Join our Five-Star Hospice TeamWe are […]
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reliant.care uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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reliant.care receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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