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Relocity: The $101M Mobile-First Relocation Play
How a 257-person team is quietly disrupting corporate relocation with tech and touch.
Corporate relocation is a $30B+ industry plagued by spreadsheets and stress. Relocity isn't just digitizing it—they're redefining the mobile employee experience from the ground up, turning a logistical nightmare into a seamless journey.
"They aren't just moving people; they're engineering loyalty through a frictionless experience."
The Human-Tech Hybrid Model
Relocity’s secret sauce is balancing automation with human touch. With 257 employees, they’ve scaled a service that feels personal. Their 54% direct traffic indicates a strong brand—HR leaders aren't just finding them; they're seeking them out. This isn't a SaaS tool; it's a managed service wrapped in tech.
The SEO Trojan Horse
Their traffic data reveals a fascinating strategy. They rank for hyper-specific queries like 'average rental prices bay area 2015-2025.' They aren't just targeting 'relocation services'; they're capturing intent at the research phase. By providing data utility, they build trust before the sale.
The company's leadership—CEO Klaus Siegmann and CRO Matthew Chappell—have built a B2B2C model that resonates. The product stack (jQuery, Tailwind, Cloudflare) suggests a pragmatic, functional approach rather than bleeding-edge tech, prioritizing reliability and speed. This is a company focused on execution over hype.
- Revenue Focus: $100M+ ARR suggests deep enterprise penetration.
- Traffic Strategy: Dominates long-tail, high-intent rental data queries.
- Brand Equity: High direct traffic (54%) signals market leadership.
- Tech Stack: Pragmatic, stable tech (Cloudflare, HSTS) ensures uptime.
The Quiet Giant of Corporate Mobility
Relocity proves that in B2B, solving a painful problem with a hybrid service model beats building pure software. They are the operating system for the modern workforce.
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Meta Tags
The ultimate mobile employee experience | Relocity
Relocity simplifies relocations with an all-in-one solution, empowering employees while reducing HR workload through innovative technology and personalized support.
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About relocity.com
Relocity simplifies relocations with an all-in-one solution, empowering employees while reducing HR workload through innovative technology and personalized support.
Company Overview
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Technology Stack
relocity.com uses 15 technologies across their website including Font Awesome, HSTS, Contentful, and more.
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Font Awesome
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Contentful
Cloud & Hosting
Cloudflare
Privacy & Consent
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Marketing Automation
HubSpot
Traffic & Audience
relocity.com receives approximately 11.5K monthly visitors and ranks #2,112,020 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:38 on the site.
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