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reMarkable: The Unbundled Notebooks
A $193M hardware company selling focus in a distracted world
In a world dominated by infinite-scroll apps and multi-purpose tablets, reMarkable bet $193M that people would pay a premium for a device that does one thing perfectly: nothing else. It’s not a tablet; it’s a distraction-free zone.
"They aren't selling hardware specs; they are selling cognitive clarity."
The 'Deep Work' Demographic
With 3.6M monthly visits and a 3.7/5 Trustpilot rating from 2,600+ reviews, reMarkable captures a specific slice of the market: knowledge workers terrified of digital noise. Their traffic data reveals a loyal base, evidenced by 51% direct traffic—users don't stumble upon reMarkable; they seek it out as a solution to the 'iPad distraction problem.'
The 'Paper Pro' Pivot
The keyword data tells the story of their product evolution. While 'remarkable 2' (70k volume) anchors the legacy base, 'remarkable paper pro' (79k volume) has overtaken it, signaling a successful upsell to their color-display flagship. This isn't just growth; it's margin expansion via premium hardware.
The company's tech stack—Tailwind CSS, PWA, and Google Tag Manager—reveals a lean, modern web presence optimized for conversion, not content. They don't need a complex content ecosystem because the product is the marketing. The 42% organic search traffic is largely brand-driven, proving that in the productivity space, a distinctive hardware identity creates a gravitational pull that generic Android tablets cannot match.
- The 'Remarkable' Search Moat: 276k monthly searches for the brand name alone.
- Hardware as Software: The 'Paper Pro Move' (22k volume) shows they are successfully creating new use-case vocabulary.
- High-Touch Revenue: $193M revenue with ~631 employees suggests a high revenue-per-employee ratio (~$305k), typical of premium hardware.
The Anti-Apple Strategy
reMarkable wins by refusing to compete on features. They compete on focus.
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Reviews (20)
The perfect daily companion
After researching multiple e-ink tablets that are currently in the market, I decided on a Remarkable. My coworker let me explore their RM Paper Pro, and it had me hooked right away. I ordered a refurbished RM2 that same day. I love the simplicity of the tablet, that there are no bloated features and distractions (I have a cell phone for that). It has helped me get back into writing, since it is more practical than carrying around notebooks and pens. Writing was always therapeutic to me, and I love that I can sit down with my RM2 and write out my little stories without any pain in my hands or wrist - you don't have to exert as much pressure as you would when writing with a regular pen on regular notebook paper. I love all the different marker options, with the calligraphy one and the pencil one being my favorites. My RM2 has so far proven to be indespensible to my daily routine and I am 110% satisfied with my purchase.
Great company
Great company
Excellent customer service
Excellent customer service, prompt response, accurate support that solved my problem immediately! I’ve had my reMarkable for almost 3 years now and it still feels like a great experience! Highly recommended!
Quick Response
The response was quick, the solution was spot on and got my system working again and the follow up was also prompt and polite. I'm sure they have had to resolve my issue many many times but I felt like I was getting personal service so well done team!
One of the best companies I ever had…
One of the best companies I ever had the pleasure of interacting with, customer support is always there for whatever you need. The product is superior in this digital world, basically what Michael Scott said, limitless paper, in a paperless world. Love the product and would buy again.
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About remarkable.com
Company Overview
Technology Stack
remarkable.com uses 14 technologies across their website including HSTS, reCAPTCHA, Sentry, Vercel, and more.
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Vercel
E-commerce & Payments
Stripe
Analytics & Marketing
Hotjar, Google Tag Manager
Performance
Lazy Loading, Priority Hints
Traffic & Audience
remarkable.com receives approximately 3.6M monthly visitors and ranks #14,200 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:23 on the site.
The majority of remarkable.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about remarkable.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit remarkable.com directly at https://remarkable.com.