rentickle.com
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Rentickle: The Quiet Giant of Indian Furniture Rental
A data-driven look at the 130-person, $19M revenue player in India's crowded rental market
In India's hyper-competitive furniture rental space, dominated by Furlenco and Rentomojo, Rentickle operates as a quiet, profitable counter-narrative. With 130 employees and $18.9M in revenue, they've built a sustainable business by avoiding the capital-burning playbook of their rivals.
"Rentickle's 68% organic traffic isn't luck—it's a disciplined focus on SEO over expensive paid acquisition, a stark contrast to competitors burning cash on ads."
The SEO-First Growth Engine
While competitors dominate paid search for broad terms like 'furlenco' (31K monthly volume) and 'rentomojo' (29.7K), Rentickle has carved a niche. They rank for 'rentickle' (4.9K volume) and long-tail queries like 'air purifier on rent' (600 volume). Their 4,375 backlinks suggest a content strategy that prioritizes sustainable, organic reach over flashy, short-term campaigns.
The Silent Majority Customer
With 97.9% of traffic from India (and 2.1% 'undefined'), Rentickle isn't chasing global scale. They're serving a domestic market of young professionals and families who want the convenience of furniture rental without the premium branding of their competitors. The 29% direct traffic indicates strong brand recall and repeat business—a critical metric in a low-margin industry.
The Trustpilot rating of 1.7/5 from 20 reviews is a glaring red flag. It suggests operational friction—likely in delivery, maintenance, or customer service—that threatens their otherwise solid metrics. In a business built on trust and hassle-free experience, this is a critical vulnerability that could undermine their organic growth engine.
- Revenue per employee: ~$145K (efficient for a logistics-heavy business)
- Minimal reliance on paid traffic (only 32% from search)
- Focus on niche categories like air purifiers to avoid direct competition
- Tech stack built for speed: Tailwind, Bootstrap, Lazy Loading
Rentickle is the anti-Furlenco
While competitors chase unicorn valuations, Rentickle builds a sustainable, profitable business by mastering organic search and operational efficiency. The question isn't whether they can scale—it's whether they can fix customer experience before growth stalls.
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Meta Tags
Rent Furniture and Appliances Online | Rentickle
Rent furniture and appliances at the lowest prices with Rentickle. Get hassle-free rentals with quick delivery in 24-48 hours. Rent now!
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Reviews (20)
Ethical company without any useless gimmicks.
I had rented furniture from rentickle and other platforms as well. I had the best experience with rentickle compared to others which are full of unwanted gimmicks. I just sent an email to rentickle for pickup and immediately they stopped deducting the amount from the bank, in fact my society went in containment zone and I was unable to return furniture on the scheduled date still they did not charge me for the duration and picked up the furniture at my requested date within 1-day notice. They also refunded the full security amount.
Their service is getting worse
I've had mixed experiences with Rentickle. 3-4 years ago, I rented two products and was more or less satisfied. The delivered items were in very good, great working condition, but I found the ordering process and customer service frustrating, irritating and very worse. More recently, I tried Rentickle again, hoping for improvements. Unfortunately, their customer service seems to have worsened. The user experience is poor, customer response are slow, and there's no easy way to cancel orders. To make matters worse, I didn't even order through Rentickle directly. I placed my order through NoBroker, who then transferred it to Rentickle without my knowledge. Had I been aware of this, I wouldn't have ordered from them. Despite this, I initially decided to proceed with the order, hoping for a smooth process. However, I quickly sensed something was not right with their lengthy process and thought this renting process would result into disaster again. So, decided to cancel my order. Rentickle also needs to do something for their rental prices, which are very high for shorter periods like 3-6 months.
Worst company ..
Worst company ... I tried to rent a sofa...they took first month rent. Thereafter I followed up the next day, they said I have to deposit refundable amount first and thereafter they will seek my documents for verification. I deposited. There after I uploaded my pan m aadhar. They asked for bank details being hesitant they insisted and out of compulsion I uploaded. After verifying my documents, they are telling me that the soga I bked is out of stock and I shd try for some other sofa. This rental company is a fraud ..beware from this company Rather no broker itself is a fraud company as their movers and packers is also pathetic
Rentickle is fraud for sure I've used…
Rentickle is fraud for sure I've used it, they keep charging you for what you are not using and send you invoices which doesn't make sense, cherry on top they have hired illiterate staff, who can't even chat with you in english forget speaking They don’t even track for what payment you’ve made to them and sorry this one is the cherry on top you can’t pay through their website or anything they send you payment link over whatsapp or email Now I’m confused who’s the bigger fool them or Me (who used their services)
The office chair I got from them was of…
The office chair I got from them was of such poor quality that it broke into two pieces within a few months of use. They blamed it on me instead of taking responsibility and addressing the issue. Any regular office chair is durable enough to last many years, at times even a decade before it becomes unusable. But the one they provided did not only break, but I also fell and hurt myself in the process. The support staff was completely apathetic towards what happened. Worst experience
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About rentickle.com
Rent furniture and appliances at the lowest prices with Rentickle. Get hassle-free rentals with quick delivery in 24-48 hours. Rent now!
Company Overview
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Technology Stack
rentickle.com uses 18 technologies across their website including Font Awesome, HSTS, Vercel, and more.
Fonts
Font Awesome
Security
HSTS
Cloud & Hosting
Vercel
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Tawk.to
E-commerce & Payments
Magento
Traffic & Audience
rentickle.com receives approximately 133.3K monthly visitors and ranks #249,336 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:52 on the site.
The majority of rentickle.com's traffic comes from undefined, .
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This page provides publicly available information about rentickle.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rentickle.com directly at https://rentickle.com.