repechage.com
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The Seaweed Skincare Empire
How Repêchage built a $7.5M professional skincare business with 82 employees and a cult following
In a market saturated with influencer-led startups, Repêchage proves that deep expertise and professional-grade products create lasting value. Founded by Lydia Sarfati in 1980, this seaweed-based skincare empire has quietly grown to $7.5M in revenue while maintaining a loyal professional following.
"Their 45% direct traffic isn't just impressive—it's proof of brand loyalty that most DTC brands dream of achieving."
The Professional Edge
Unlike flashy DTC brands chasing TikTok trends, Repêchage has built its foundation in the professional spa industry. With 82 employees, they've maintained a lean operation while serving estheticians and skincare professionals who demand consistent, effective results. Their LinkedIn presence and professional distribution channels suggest they're not just selling products—they're selling expertise.
The Seaweed Strategy
Repêchage's unique value proposition is crystal clear: seaweed-based formulations combined with natural botanicals. This isn't just marketing fluff—it's a defensible moat. While competitors chase the latest synthetic ingredients, they've doubled down on marine-based skincare, creating a distinctive identity in a crowded market. Their 2,670 monthly searches for 'repechage' alone shows strong brand recall.
The traffic data reveals an interesting story. With only 34% organic search traffic and 45% direct traffic, Repêchage isn't relying heavily on SEO gaming. Instead, they've built a brand that people seek out directly—a hallmark of established, trusted businesses. Their global rank of #1.3M might seem modest, but for a niche professional skincare brand, it's actually quite strong.
- Their tech stack (jQuery, Tailwind, Bootstrap) suggests a pragmatic approach—reliable tools over bleeding-edge frameworks
- Social presence across all major platforms shows they're meeting customers where they are
- Trustpilot rating of 3.5/5 with only 3 reviews indicates they haven't fully embraced review solicitation
The Quiet Giant Strategy
While others chase viral moments, Repêchage has built a sustainable business on professional trust and marine-based innovation. Their $7.5M revenue with 82 employees shows that in skincare, depth beats breadth.
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Open Graph Image
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Meta Tags
Professional Skin Care Products | Repêchage® Official Site
Repêchage is the premiere professional skin care line of products based on the wonders of seaweed and the best natural botanicals the earth has to offer.
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Repechage Beauty From The Sea
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Reviews (3)
I like the ingredients&it gives great moisture to my face
It is very light weight and doesn't leave your face too shiny or oily looking
Gorgeous professional and rich products…
Gorgeous professional and rich products for home and salon! Continuously helps to improve my clients skin and I love everything myself too.
There is so little in the bottle
There is so little in the bottle
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About repechage.com
Repêchage is the premiere professional skin care line of products based on the wonders of seaweed and the best natural botanicals the earth has to offer.
Company Overview
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Technology Stack
repechage.com uses 38 technologies across their website including AccessiBe, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
CDN
cdnjs
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
repechage.com receives approximately 18.1K monthly visitors and ranks #1,340,595 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:11 on the site.
The majority of repechage.com's traffic comes from undefined, undefined, .
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