In a market flooded with eco-anxiety and performative sustainability, Repurpose isn't just selling compostable cups—they are engineering a frictionless exit ramp from the plastic economy. With 54 employees and $10.2M in revenue, they've turned the mundane act of buying trash bags into a recurring revenue engine.

"Repurpose isn't fighting the plastic industry; they are making it irrelevant by making the sustainable choice the default choice."

The company's visual identity across social platforms (TikTok, Instagram, YouTube) leans heavily into the 'aspirational mundane.' They don't show exotic landscapes; they show kitchen counters, picnic tables, and office desks. This grounding in reality, paired with a 68.2% traffic concentration in undefined regions (likely North America due to the LA headquarters), suggests a highly localized but digitally scalable model. They are proving that you don't need global reach to build a $10M business; you need deep penetration into a specific lifestyle.

• **DTC Dominance:** 45% direct traffic indicates a brand that owns its customer relationship, reducing reliance on volatile ad platforms.
• **The 'Parent' Trap:** Keywords like 'non toxic plastic cups for kids' reveal their secret weapon: solving the anxiety of modern parenting.
• **Operational Efficiency:** With a lean team of 54 generating $10M+ revenue, they maintain a revenue-per-employee ratio of ~$188k, indicating strong operational discipline.