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Rescue.com: The $11.7M Fly Trap Empire
A deep dive into the surprisingly lucrative world of pest control D2C sales.
In the vast landscape of e-commerce, few niches are as visceral—and surprisingly profitable—as pest control. Rescue.com isn't selling software or SaaS; they are selling the immediate relief of a bug-free home, and they've built an $11.7M annual revenue engine on that premise.
"They aren't just selling traps; they are selling the psychology of immediate relief, capitalizing on the visceral urge to eliminate pests."
The SEO Fly Trap
With 53% of traffic coming from organic search, Rescue has mastered the art of intent-based marketing. Their top keywords—'how far can fruit flies smell' and 'rescue fly trap refill'—reveal a strategy that captures users at the exact moment of frustration. They don't just rank for brand terms; they own the problem definition.
The Human Element
Despite a robust digital storefront, Rescue operates with a lean team of 52 employees. Key leadership, including Controller Carrie Munns and Sales Director Steven Rottenberg, suggests a structure optimized for operational efficiency over rapid, chaotic scaling. They are a mid-sized player in a fragmented market, maintaining stability where others burn cash.
The tech stack tells a story of pragmatism. They rely on battle-tested tools like jQuery, Bootstrap, and Google Analytics rather than chasing the latest framework. This isn't a startup pivoting weekly; it's a mature business focused on conversion and reliability. Their social presence is active but traditional, focusing on Facebook and YouTube rather than ephemeral TikTok trends.
- Niche Dominance: They focus heavily on specific pests (flies, mosquitoes) rather than general pest control.
- Direct-to-Consumer Model: Bypassing retailers allows for higher margins on refills and accessories.
- Brand Consistency: The 'Rescue' brand is unified across physical products and digital properties.
The Unsexy Billion Dollar Opportunity
Rescue proves that boring industries, executed with operational discipline, outperform hype-driven startups.
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5 keywordsHow is Rescue's SEO?
Open Graph Image
https://www.rescue.com/core/templates/rescue/images/icons/Rescue-Logo.png
Meta Tags
Home > Rescue
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Sterling Rescue!® Pest Control Products
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Activity & Engagement
Contact Information
Reviews (1)
My dog just ate fly trap bait. Here's what a great company did.
I've been using Rescue fly traps for a few years now. I usually put them up with baling twine - just because it is handy. The other day I hung one in a tree with cotton string. Today it came down. On Friday evening after 8pm, my Golden Retriever smelled the concoction, and devoured it. We called Rescue's hotline, and there was a live, caring person there that eased our minds, and advised us on what to do. We live in a time when it is hard to reach a live body anywhere, and where quality, working products are hard to find. This company's products work just like they claim to, and the support was absolutely amazing.
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About rescue.com
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Technology Stack
rescue.com uses 15 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
Email Marketing
Mailchimp
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
rescue.com receives approximately 26.7K monthly visitors and ranks #1,182,847 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:07 on the site.
The majority of rescue.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about rescue.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rescue.com directly at https://rescue.com.