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rescue.com
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rescue.com

15 technologies
VerifiedGrowingVisit26.7K/mo$12M5215 Tech
Deep Dive

Rescue.com: The $11.7M Fly Trap Empire

A deep dive into the surprisingly lucrative world of pest control D2C sales.

In the vast landscape of e-commerce, few niches are as visceral—and surprisingly profitable—as pest control. Rescue.com isn't selling software or SaaS; they are selling the immediate relief of a bug-free home, and they've built an $11.7M annual revenue engine on that premise.

$11.7M
Annual Revenue
52
Employees
53%
Organic Traffic
26.7K
Monthly Visits

"They aren't just selling traps; they are selling the psychology of immediate relief, capitalizing on the visceral urge to eliminate pests."

The SEO Fly Trap

With 53% of traffic coming from organic search, Rescue has mastered the art of intent-based marketing. Their top keywords—'how far can fruit flies smell' and 'rescue fly trap refill'—reveal a strategy that captures users at the exact moment of frustration. They don't just rank for brand terms; they own the problem definition.

The Human Element

Despite a robust digital storefront, Rescue operates with a lean team of 52 employees. Key leadership, including Controller Carrie Munns and Sales Director Steven Rottenberg, suggests a structure optimized for operational efficiency over rapid, chaotic scaling. They are a mid-sized player in a fragmented market, maintaining stability where others burn cash.

The tech stack tells a story of pragmatism. They rely on battle-tested tools like jQuery, Bootstrap, and Google Analytics rather than chasing the latest framework. This isn't a startup pivoting weekly; it's a mature business focused on conversion and reliability. Their social presence is active but traditional, focusing on Facebook and YouTube rather than ephemeral TikTok trends.

  • Niche Dominance: They focus heavily on specific pests (flies, mosquitoes) rather than general pest control.
  • Direct-to-Consumer Model: Bypassing retailers allows for higher margins on refills and accessories.
  • Brand Consistency: The 'Rescue' brand is unified across physical products and digital properties.
No massive VC funding rounds
Consistent $11.7M revenue stream
No viral social media presence
High-margin physical products
No complex tech stack or proprietary AI
Dominant organic search presence

The Unsexy Billion Dollar Opportunity

Rescue proves that boring industries, executed with operational discipline, outperform hype-driven startups.

What tech stack does Rescue use?

26 detected
Security1
Programming Languages1
Email Marketing1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics11
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google APIs
F
Facebook Pixel
G
Google Tag Manager
G
Google Analytics
G
Google Static
F
Facebook
G
Google DoubleClick

How much traffic does Rescue get?

Traffic & Engagement

26.7K
Monthly Visits
1.4
Pages/Visit
0:07
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend-20%
33.2K
Oct 2025
Oct
23.1K
Nov 2025
Nov
26.7K
Dec 2025
Dec

Traffic Sources

Search
53%
Direct
30%
Social
8%
Referrals
6%
Email
0%
Paid
2%

Where is Rescue's audience located?

🌍49.7%
🌍13.6%
🌍9.6%
🌍7.6%
🌍6.6%

What keywords does Rescue rank for?

5 keywords
1how far can fruit flies smell290 vol
2rescue brand140 vol
3rescue fly trap refill160 vol$1.02
4sterling international\100 vol
5rescue fly trap180 vol$0.70

How is Rescue's SEO?

Open Graph Image

OG Image preview
og:image

https://www.rescue.com/core/templates/rescue/images/icons/Rescue-Logo.png

Meta Tags

title13 chars

Home > Rescue

languageEN

Schema Types

Unknown

Who works at Rescue?

Loading leads...

What do customers think of Rescue?

Sterling Rescue!® Pest Control Products

Sterling Rescue!® Pest Control Products

3.7
1 reviews

Categories

Pest Control Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Marci
7/31/2021
🇺🇸 United States13 reviewsOrganicUnverified
My dog just ate fly trap bait. Here's what a great company did.

I've been using Rescue fly traps for a few years now. I usually put them up with baling twine - just because it is handy. The other day I hung one in a tree with cotton string. Today it came down. On Friday evening after 8pm, my Golden Retriever smelled the concoction, and devoured it. We called Rescue's hotline, and there was a live, caring person there that eased our minds, and advised us on what to do. We live in a time when it is hard to reach a live body anywhere, and where quality, working products are hard to find. This company's products work just like they claim to, and the support was absolutely amazing.

Frequently Asked Questions about Rescue

What is Rescue's Revenue?
Rescue generates approximately $12M in annual revenue. With 52 employees, that's $225,900 per employee.
How fast is Rescue growing?
Rescue employee count has changed by 18% year over year.
What technologies does Rescue use?
Rescue uses 15 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, reCAPTCHA, PHP.
Who are Rescue's competitors?
Rescue's main competitors include Philip J. Boren, Ricardo Beverly Hills, Brown and Haley, Chihuly Studio, OneCare Media. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rescue?
Rescue has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

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How to contact Rescue?

What are Rescue's key pages?

Export rescue.com Data

Download the complete tech stack, analytics, leads, and company data for rescue.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About rescue.com

Company Overview

rescue.com
Website
home_and_garden
Industry
#1,182,847
Global Rank
26.7K
Monthly Visitors
15
Technologies

rescue.com Key Pages

Contact rescue.com

Technology Stack

rescue.com uses 15 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Programming Languages

PHP

Email Marketing

Mailchimp

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

26.7K
Monthly Visits
54%
Bounce Rate
1.4
Pages/Visit
0:07
Avg. Duration

rescue.com receives approximately 26.7K monthly visitors and ranks #1,182,847 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:07 on the site.

The majority of rescue.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rescue.com?
rescue.com is a website that you can visit at https://rescue.com. Use TechList.ai to discover the technologies, analytics, and company information about rescue.com.
What technologies does rescue.com use?
rescue.com uses 15 technologies including Font Awesome, reCAPTCHA, and 9 more. View the full tech stack analysis above.
How do I contact rescue.com?
You can contact rescue.com through their contact page.
What are rescue.com's social media accounts?
rescue.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is rescue.com hiring?
Check rescue.com's careers page for current job openings and opportunities.
How popular is rescue.com?
rescue.com receives approximately 26.7K monthly visitors and ranks #1,182,847 globally. Traffic is growing by 15.9% month-over-month.

Related Searches

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This page provides publicly available information about rescue.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rescue.com directly at https://rescue.com.