rescuestat.com
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RescueStat: The AED Company That Doesn't Sell AEDs
A $5.8M revenue company built on selling compliance, not hardware
Most AED companies sell a defibrillator and a training manual. RescueStat sells a promise: that your organization won't get sued when someone's heart stops. They've turned sudden cardiac arrest compliance into a $5.8M annual revenue business by focusing on the paperwork, not just the device.
"They're not in the hardware business—they're in the liability protection business. The AED is just the entry point."
The Compliance Playbook
RescueStat's secret sauce isn't the devices—it's the ecosystem. With 31 employees generating $5.8M in revenue, they're pulling in ~$187K per employee. That's a high-margin service business, not a hardware retailer. Their platform handles registration, compliance tracking, and maintenance alerts—turning a one-time AED purchase into a recurring revenue stream. It's SaaS wrapped around a medical device.
The SEO Paradox
Here's the contradiction: RescueStat ranks for 'what does aed stand for' (900 monthly searches) and 'aed stand for' (520 monthly searches)—top-of-funnel educational terms—yet their global rank is #8,927,828. They're capturing basic AED education traffic but not converting it into market dominance. Their organic search traffic sits at just 29%, with 47% direct traffic suggesting they're either a referral-driven business or their brand recognition is stronger than their SEO game. For a company selling compliance solutions, they're surprisingly hard to find.
The product tells the story: their login portal (safety.rescuestat.com) isn't for buying devices—it's for managing existing AED programs. They're not chasing the hardware market; they're locking in the compliance market. With CEO Carl Dixon and CTO Ed Plese at the helm, they've built a tech stack that includes jQuery, Tailwind CSS, and Google Analytics—solid but not bleeding edge. They're pragmatic engineers solving a regulatory problem, not trying to reinvent defibrillator tech.
- Revenue per employee: ~$187K (high for services, low for hardware)
- Direct traffic dominance (47%) suggests strong referral network or brand recall
- Captures top-of-funnel AED education keywords but struggles with broader visibility
- Social presence across YouTube, Facebook, LinkedIn, and Instagram—omnichannel but not dominant
- Tech stack is practical, not flashy—built for utility over flashiness
They're Not Selling AEDs—They're Selling Peace of Mind
In a crowded hardware market, RescueStat carved out a compliance niche that's harder to disrupt and more valuable to customers. The question isn't whether they can scale—it's whether the compliance market is big enough to justify their focus.
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RescueStat - Full-Service AED Solutions
RescueStat is a healthcare technology pioneer protecting people and organizations from sudden cardiac arrest, by providing full-service AED program solutions
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About rescuestat.com
RescueStat is a healthcare technology pioneer protecting people and organizations from sudden cardiac arrest, by providing full-service AED program solutions
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rescuestat.com uses 23 technologies across their website including Google Fonts, PHP, WordPress, and more.
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rescuestat.com receives approximately 1.7K monthly visitors and ranks #8,927,828 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:40 on the site.
The majority of rescuestat.com's traffic comes from .
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This page provides publicly available information about rescuestat.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rescuestat.com directly at https://rescuestat.com.