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Resident Home: The $178M DTC Sleep Giant
Why 79% direct traffic reveals a brand built on trust, not SEO
In a DTC mattress market flooded with SEO-optimized clones, Resident Home is playing a different game. With 79% direct traffic and $178M in revenue, they've built a sleep empire on brand loyalty, not search rankings.
"When 79% of traffic comes directly to your site, you're not just selling mattresses—you're building a destination brand."
The Direct Traffic Powerhouse
Resident Home's traffic profile is an anomaly in the DTC space. While most DTC brands chase organic search with aggressive content marketing, Resident Home dominates direct traffic at 79%. This isn't accidental—it's the result of a brand that resonates so strongly that customers type the URL directly into their browser. With only 15% organic search traffic, they've proven that brand equity can trump SEO strategy.
The Revenue Engine
At $178.2M in revenue with 559 employees, Resident Home operates at ~$319K per employee—a healthy ratio for a DTC furniture company. Their $169.2M in funding suggests investors see a scalable model beyond just mattresses. The company's expansion into bedroom furniture and bedding shows they're building a complete sleep ecosystem, not just a mattress company.
The Trustpilot rating of 2.3/5 with only 10 reviews is a red flag that demands investigation. For a company of this scale, the review volume is suspiciously low—either indicating a new customer base or a brand still building its review momentum. The 2.3 rating suggests quality control or customer service challenges that could impact their premium positioning.
- 79% direct traffic indicates strong brand recognition and repeat customers
- Low organic search footprint (15%) suggests they're not competing on keywords but on brand
- Trustpilot rating of 2.3/5 raises questions about customer satisfaction at scale
- Expansion beyond mattresses into full bedroom furniture shows ecosystem strategy
The Direct Traffic Playbook
Resident Home proves brand can beat SEO—when you build something people remember
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Shop Mattresses, Bed Frames & Bedding Products Online | Resident Home
Resident Home offers mattresses, bed frames, bedroom furniture & other bedding products for every type of sleeper. Our products are designed to achieve the optimal levels of comfort to give you a great sleeping experience.
Resident Home offers mattresses, bed frames, bedroom furniture& other bedding products for every type of sleeper. Our products are designed to achieve the optimal levels of comfort to give you a great sleeping experience.
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Reviews (8)
I'm surprised at the negative reviews
I'm surprised at the negative reviews. That is not the experience I recently received when my adjustable bed malfunctioned. Rosemarie in customer service was extremely helpful and stayed with me until we reached a resolution. It was nice not being passed around to a different rep every time you contacted the company. Kudos Resident! And thank you Rosemarie.
Ordered a king bed frame to go with the…
Ordered a king bed frame to go with the new Nectar Mattress. Bed frame came without a leg and missing screws. Took almost 45 min on phone to get parts. They could not send parts instead they sent us a whole new bed frame to get a few parts out of it. Delivery 6 days but now with out a bed…. Now we have to dispose of this second bed which is going to cost us! I will need to hire someone to pick it up at my cost. What a nightmare ! Beware doing business with this company!!!!!
Do not buy from them!!!!! Possible scam
Went several weeks with no contact and just the website stating my ship date changing each time one deadline was exceeded. They will send no actual tracking but when called they insist it was totally shipped, trust me. I ask to cancel and they say it was shipped so, no. They can’t tell me real shipping info as apparently it’s proprietary? Is the shipment lost? Then when I for the third time insist on an email stating I want to cancel. I get the email and the delivery company is now saying they have the bed, still no tracking. Again trust me bro. It can’t be delivered till next week. All of these companies are in my home state. I was verbally told this. Then the fake email from 2 weeks ago said it’s coming from WI? They refuse to admit they are back ordered or lost a shipment. Note the website when buying says ships in a few days. Do not deal with this company!!
Less than stellar
I ordered a nectar mattress off Samsclub.com. Well little did I know this “gem” of a company would be fulfilling this order. My initial order said it would arrive est. on August 6th. That day came and went. I called Sam’s club the day prior as I had no shipping info. They thought it would ship on the 6th because they called resident home. Never happened. Didn’t ship on the 7th either. Nor the 8th. Sam’s told the company to contact me as they were even irritated about it. Resident home said the mattress is “out of stock” that’s why they never shipped it. However their link for nectar takes you right to nectars site. And the mattress isn’t out of stock there. Something isn’t right. Some emails back and forth and this company has the gull to tell me they don’t owe me an explanation as I didn’t buy it from them. Excuse me? You sell for Sam’s club. That I’m a member of. You do owe me an explanation. I will always double check in the future to not purchase from these people. Not nice to work with or anything. Supposedly my mattress is shipping out on Monday. A week since I ordered. Guess I’ll see come Monday.
I lost the remote
I lost the remote. Company cannot sell me a new one without the serial number on the frame. We found four different serial numbers but none of them were the correct one. Resident does not keep a record of the serial number of the frame they sold me. So I am out of luck.
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About residenthome.com
Resident Home offers mattresses, bed frames, bedroom furniture & other bedding products for every type of sleeper. Our products are designed to achieve the optimal levels of comfort to give you a great sleeping experience.
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Technology Stack
residenthome.com uses 19 technologies across their website including AccessiBe, Google Fonts, HSTS, and more.
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Traffic & Audience
residenthome.com receives approximately 91.5K monthly visitors and ranks #430,575 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:53 on the site.
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This page provides publicly available information about residenthome.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit residenthome.com directly at https://residenthome.com.