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resimac.com.au
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resimac.com.au

19 technologies
VerifiedGrowingVisit64.0K/mo$67M28919 Tech21 Leads
Deep Dive

Resimac: The Non-Bank Lender That Banks Fear

A 35-year-old Australian finance giant quietly building a $66M revenue machine without a bank license.

While Australia's Big Four banks face regulatory headwinds, Resimac has spent 35 years operating in the shadows, becoming the country's premier non-bank lender. This isn't a fintech startup—it's a legacy institution with modern agility, serving customers the banks won't touch.

$66.8M
Annual Revenue
289
Employees
63.9K
Monthly Visits
57%
Direct Traffic

"Resimac doesn't compete with banks—it operates where banks won't go, turning risk into revenue for 35 years."

The Trust Paradox

With only 4 Trustpilot reviews and a middling 3/5 rating, Resimac's customer satisfaction is surprisingly low for a company that's been in business since 1985. Yet their traffic tells a different story: 57% direct traffic suggests a deeply embedded customer base that doesn't need to search—they know exactly where to go. This is the classic B2B vs B2C divide: institutional trust matters more than consumer ratings when you're writing seven-figure checks.

The SEO Goldmine They're Not Mining

Here's the shocking number: only 37% of their traffic comes from organic search. For a company with 63,960 monthly visits, that's a massive untapped opportunity. Their top keyword 'resimac' gets 4,760 searches monthly—but they're missing the broader commercial intent keywords. A savvy CMO would triple this traffic in 12 months by targeting commercial mortgage and asset finance terms. The infrastructure is there; the strategy isn't.

The tech stack reveals a company caught between eras. jQuery and Bootstrap suggest legacy code, while GSAP and Swiper hint at modern UX ambitions. This isn't a clean SaaS platform—it's a financial institution's digital transformation in progress. The presence of Ant Design suggests they're rebuilding their front-end, but the backend likely still runs on decades-old banking infrastructure. For founders and product leaders, this is a masterclass in technical debt management at scale.

  • 35-year track record in volatile markets = institutional credibility
  • Non-bank status = faster underwriting, higher risk tolerance
  • Broker portal (290 monthly searches) = B2B distribution moat
  • Asset finance focus = less commoditized than mortgages
  • 57% direct traffic = existing customer lock-in
No mobile app or digital-first experience
Deep broker relationships (290 monthly portal searches)
Weak consumer brand presence (3/5 Trustpilot)
35-year institutional memory and risk models
Low organic search visibility (37%)
Direct customer relationships (57% traffic)
Legacy tech stack with jQuery/Bootstrap
Revenue diversification across mortgages and asset finance

The Quiet Giant's Next Move

Resimac has the revenue, track record, and distribution. The question isn't whether they'll grow—it's whether they'll modernize fast enough to capture the next generation of borrowers who expect digital-first, not bank-first, experiences.

What tech stack does Resimac use?

32 detected
Security1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
G
Google Tag Manager
A
Amazon CloudFront
J
jsDelivr
C
Cloudflare
H
Hotjar
G
Google Analytics
G
Google DoubleClick
G
Google Static
G
Google APIs

How much traffic does Resimac get?

Traffic & Engagement

64.0K
Monthly Visits
4.2
Pages/Visit
2:44
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+51%
42.5K
Oct 2025
Oct
37.8K
Nov 2025
Nov
64.0K
Dec 2025
Dec

Traffic Sources

Search
37%
Direct
57%
Social
0%
Referrals
4%
Email
0%
Paid
0%

Where is Resimac's audience located?

🌍95.1%
🌍2.1%
🌍1.7%
🌍0.8%
🌍0.3%

What keywords does Resimac rank for?

5 keywords
1resimac4.8K vol$1.72
2resimac rates320 vol$2.23
3resimac broker portal290 vol
4resimac login250 vol
5resimac asset finance270 vol

How is Resimac's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/6842ab02934fa2c560a43ae0/6842ab04934fa2c560a43f3f_630bf35ee53ab6b09208732c0eb51434_lumos-v2.webp

Meta Tags

title42 chars

Resimac Group | Australian Non-Bank Lender

description160 chars

Dating back to 1985, Resimac Group is one of Australia and New Zealand's premier non-bank lenders. We deliver finance solutions to a diverse range of customers.

languageEN

H1 Tags

h1Car loans.
h1Asset finance.
h1Secured business loans.

Schema Types

Organization

What is Resimac's revenue?

$67M
Annual Revenue
289
4%
Employees
$231K
Revenue/Employee
Sydney, AUS
Headquarters

Who works at Resimac?

Loading leads...

What do customers think of Resimac?

Resimac

Resimac

3.0
4 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
AU

Reviews (4)

Filter by rating:
Ash
12/2/2025
🇦🇺 Australia11 reviewsOrganicUnverified
Experience date: 8/11/2025
Awesome company ❤️

Awesome company to work for ❤️ Thank you Resimac

Stephen James
1/5/2026
🇦🇺 Australia5 reviewsOrganicUnverified
Experience date: 12/19/2025
Poor customer service

I have recently had Resimac take over my home loan from the bank of Adelaide. The whole time I had my loan with Bank Of Adelaide I never had any issues. The same cannot be said for Resimac. During the transfer from Bank of Adelaide to Resimac my payments were stopped which makes sense because of the new account/details etc. I had a letter from Resimac stating my new banking details however they don't seem to match my account details online. I have called Resimac asking for clarification of my account details however the person answering my call couldn't give me details of my account. I was told I would get a call back however I am still waiting for this call. I also contacted Resimac through the email linked to my online account and that also has not been answered. Of course I am being charged interest on missed monthly payments which isn't huge but still frustrating as I want to get this sorted. If anyone is considering getting a home home through Resimac I would recommend they go elsewhere as customer service is non existent.

Matthew McPherson
11/10/2025
🇦🇺 Australia3 reviewsOrganicUnverified
Experience date: 11/10/2025
They deserve -5.

They deserve -5. Impossible to deal with, they never reply to you. I went through 9 people to work out what was wrong on the payments were not being recorded. I accepted I made a mistake listening to the broker. Finally get someone and get it all sorted. and they were taking over the account management. All fine and dandy. Accept the mistake and pay what they said, and inform them of the changes, no reply. Then a week later saying I still owe money after being told X due, I email the 2 people asking them what is going on, they do not reply. I get another email saying an overdue amount and they have no reference of the previous person I was speaking too. You will get more pleasure sitting in a ranging campfire than having to deal with these clowns. They do not reply to you, you cannot and they will not help you try and find a solution to sort out the mix up and they are unwilling to help you or work with you, and they will stonewall you. The is the last straw with them, I will be taking the hit and refinancing with a bank now, like NAB or CBA. These fools are not worth the stress or constant arguments when they continue to fight you. They give loan sharks a good name.

David Boon Travel In Pixels
6/30/2025
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 6/30/2025
Impossible to deal with

This company bought up my car loan debt without my knowledge, and has become the absolute hardest business I’ve ever dealt with to get information out of. To access a simple account statement was an impossible task that required five phone calls and still no resolution.

👍 1

Frequently Asked Questions about Resimac

What is Resimac's Revenue?
Resimac generates approximately $67M in annual revenue. With 289 employees, that's $231,000 per employee.
What does Resimac do?
Dating back to 1985, Resimac Group is one of Australia and New Zealand's premier non-bank lenders. We deliver finance solutions to a diverse range of customers.
How fast is Resimac growing?
Resimac employee count has changed by 4% year over year.
What technologies does Resimac use?
Resimac uses 19 technologies across their website including Fonts, Security, CMS. Key technologies include Adobe Fonts, HSTS, Webflow.
Who are Resimac's competitors?
Resimac's main competitors include Belzona. These companies operate in similar markets and compete for the same customer base.
What do customers think of Resimac?
Resimac has a Trustpilot score of 3.0 out of 5 (3 stars) based on 4 customer reviews.

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How to contact Resimac?

Social Profiles

What are Resimac's key pages?

Export resimac.com.au Data

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About resimac.com.au

Dating back to 1985, Resimac Group is one of Australia and New Zealand's premier non-bank lenders. We deliver finance solutions to a diverse range of customers.

Company Overview

resimac.com.au
Website
finance
Industry
#449,461
Global Rank
64.0K
Monthly Visitors
19
Technologies
21+
Employees

resimac.com.au Key Pages

resimac.com.au Social Media

Contact resimac.com.au

Technology Stack

resimac.com.au uses 19 technologies across their website including Adobe Fonts, HSTS, Webflow, and more.

Fonts

Adobe Fonts

Security

HSTS

CMS

Webflow

CDN

cdnjs, jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Traffic & Audience

64.0K
Monthly Visits
41%
Bounce Rate
4.2
Pages/Visit
2:44
Avg. Duration

resimac.com.au receives approximately 64.0K monthly visitors and ranks #449,461 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:44 on the site.

The majority of resimac.com.au's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is resimac.com.au?
Dating back to 1985, Resimac Group is one of Australia and New Zealand's premier non-bank lenders. We deliver finance solutions to a diverse range of customers.
What technologies does resimac.com.au use?
resimac.com.au uses 19 technologies including Adobe Fonts, HSTS, and 13 more. View the full tech stack analysis above.
How do I contact resimac.com.au?
You can contact resimac.com.au through their contact page.
What are resimac.com.au's social media accounts?
resimac.com.au is active on linkedin. You can find links to all their social media profiles in the social section above.
Is resimac.com.au hiring?
Check resimac.com.au's careers page for current job openings and opportunities. The company has 21+ known employees.
How popular is resimac.com.au?
resimac.com.au receives approximately 64.0K monthly visitors and ranks #449,461 globally. Traffic is growing by 69.0% month-over-month.

Related Searches

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This page provides publicly available information about resimac.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit resimac.com.au directly at https://resimac.com.au.