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Resimac: The Non-Bank Lender That Banks Fear
A 35-year-old Australian finance giant quietly building a $66M revenue machine without a bank license.
While Australia's Big Four banks face regulatory headwinds, Resimac has spent 35 years operating in the shadows, becoming the country's premier non-bank lender. This isn't a fintech startup—it's a legacy institution with modern agility, serving customers the banks won't touch.
"Resimac doesn't compete with banks—it operates where banks won't go, turning risk into revenue for 35 years."
The Trust Paradox
With only 4 Trustpilot reviews and a middling 3/5 rating, Resimac's customer satisfaction is surprisingly low for a company that's been in business since 1985. Yet their traffic tells a different story: 57% direct traffic suggests a deeply embedded customer base that doesn't need to search—they know exactly where to go. This is the classic B2B vs B2C divide: institutional trust matters more than consumer ratings when you're writing seven-figure checks.
The SEO Goldmine They're Not Mining
Here's the shocking number: only 37% of their traffic comes from organic search. For a company with 63,960 monthly visits, that's a massive untapped opportunity. Their top keyword 'resimac' gets 4,760 searches monthly—but they're missing the broader commercial intent keywords. A savvy CMO would triple this traffic in 12 months by targeting commercial mortgage and asset finance terms. The infrastructure is there; the strategy isn't.
The tech stack reveals a company caught between eras. jQuery and Bootstrap suggest legacy code, while GSAP and Swiper hint at modern UX ambitions. This isn't a clean SaaS platform—it's a financial institution's digital transformation in progress. The presence of Ant Design suggests they're rebuilding their front-end, but the backend likely still runs on decades-old banking infrastructure. For founders and product leaders, this is a masterclass in technical debt management at scale.
- 35-year track record in volatile markets = institutional credibility
- Non-bank status = faster underwriting, higher risk tolerance
- Broker portal (290 monthly searches) = B2B distribution moat
- Asset finance focus = less commoditized than mortgages
- 57% direct traffic = existing customer lock-in
The Quiet Giant's Next Move
Resimac has the revenue, track record, and distribution. The question isn't whether they'll grow—it's whether they'll modernize fast enough to capture the next generation of borrowers who expect digital-first, not bank-first, experiences.
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Resimac Group | Australian Non-Bank Lender
Dating back to 1985, Resimac Group is one of Australia and New Zealand's premier non-bank lenders. We deliver finance solutions to a diverse range of customers.
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Resimac
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Reviews (4)
Awesome company ❤️
Awesome company to work for ❤️ Thank you Resimac
Poor customer service
I have recently had Resimac take over my home loan from the bank of Adelaide. The whole time I had my loan with Bank Of Adelaide I never had any issues. The same cannot be said for Resimac. During the transfer from Bank of Adelaide to Resimac my payments were stopped which makes sense because of the new account/details etc. I had a letter from Resimac stating my new banking details however they don't seem to match my account details online. I have called Resimac asking for clarification of my account details however the person answering my call couldn't give me details of my account. I was told I would get a call back however I am still waiting for this call. I also contacted Resimac through the email linked to my online account and that also has not been answered. Of course I am being charged interest on missed monthly payments which isn't huge but still frustrating as I want to get this sorted. If anyone is considering getting a home home through Resimac I would recommend they go elsewhere as customer service is non existent.
They deserve -5.
They deserve -5. Impossible to deal with, they never reply to you. I went through 9 people to work out what was wrong on the payments were not being recorded. I accepted I made a mistake listening to the broker. Finally get someone and get it all sorted. and they were taking over the account management. All fine and dandy. Accept the mistake and pay what they said, and inform them of the changes, no reply. Then a week later saying I still owe money after being told X due, I email the 2 people asking them what is going on, they do not reply. I get another email saying an overdue amount and they have no reference of the previous person I was speaking too. You will get more pleasure sitting in a ranging campfire than having to deal with these clowns. They do not reply to you, you cannot and they will not help you try and find a solution to sort out the mix up and they are unwilling to help you or work with you, and they will stonewall you. The is the last straw with them, I will be taking the hit and refinancing with a bank now, like NAB or CBA. These fools are not worth the stress or constant arguments when they continue to fight you. They give loan sharks a good name.
Impossible to deal with
This company bought up my car loan debt without my knowledge, and has become the absolute hardest business I’ve ever dealt with to get information out of. To access a simple account statement was an impossible task that required five phone calls and still no resolution.
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About resimac.com.au
Dating back to 1985, Resimac Group is one of Australia and New Zealand's premier non-bank lenders. We deliver finance solutions to a diverse range of customers.
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resimac.com.au uses 19 technologies across their website including Adobe Fonts, HSTS, Webflow, and more.
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Traffic & Audience
resimac.com.au receives approximately 64.0K monthly visitors and ranks #449,461 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:44 on the site.
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