In a digital world obsessed with viral traffic, Resipro operates like a ghost—building an $85.8M construction empire with just 1,235 monthly website visitors. This isn't a startup failure; it's a masterclass in B2B contracting.

"Traffic isn't the metric that matters when you're contracting with municipalities and nonprofits—trust and execution are."

The tech stack tells a story of pragmatism over polish: jQuery and Bootstrap suggest a functional but dated interface, while Hotjar and Google Analytics indicate they're measuring what matters for conversion. No fancy React or Vue—just tools that work for their audience: contractors, investors, and municipalities who value substance over style.

• Built $85.8M in revenue with a web presence that would make most startups cry
• 42% direct traffic proves their moat is relationships, not acquisition
• Top keywords reveal deep integration with government weatherization programs
• 269 employees with $319K revenue per employee—efficient operations