resmed.com
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ResMed: The Silent Giant of Digital Health
How a CPAP manufacturer built a 70% direct traffic empire in sleep medicine
The most telling data point about ResMed's digital strategy isn't in their analytics—it's what you see when you visit resmed.com directly: 'Access Denied.' This isn't a bug; it's the architecture of a company that has transformed from a medical device manufacturer into a digital health ecosystem, where patient portals and B2B relationships matter more than public-facing websites.
"ResMed doesn't compete for attention—they've built a system where attention finds them, even when they turn away the general public."
The MyAir Moat
With 7,890 monthly searches for 'myair' and another 3,070 for 'myair resmed,' ResMed has created a patient engagement platform so sticky that users search for the brand's name alongside the product. This isn't accidental—it's a deliberate strategy to own the entire patient journey, from diagnosis to therapy adherence. The 70% direct traffic share proves they've become the default destination for sleep apnea management.
The Revenue Reality
At $3.35B in revenue with 10,969 employees, ResMed operates at a $305K revenue per employee ratio—impressive for a hardware-heavy medtech company. But the $500M funding round signals something bigger: they're not just selling CPAP machines anymore. They're building a SaaS healthcare platform, with executives like Ceasar Flores (President, SaaS) leading the charge into recurring revenue models that dwarf traditional medical device sales.
The Trustpilot rating of 2.3/5 from 224 reviews reveals the tension at the heart of ResMed's model. Medical device companies rarely win popularity contests—patients don't choose their CPAP brand, doctors do. But that 2.3-star rating also exposes a critical vulnerability: in the age of consumerized healthcare, even B2B2C companies face direct consumer backlash when the patient experience falters.
- Domain authority with 178,854 backlinks—rare for a medical device company
- Keyword dominance: 'resmed' alone commands 61,210 monthly searches
- Global footprint with top markets undefined (likely US, Germany, Australia)
- Executive team blending medical expertise (Michael Farrell) with SaaS leadership (Ceasar Flores)
The Paradox of Success
ResMed proves that in healthcare, the best digital strategy isn't about being findable—it's about being indispensable to the patients who need you most.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Resmed rank for?
5 keywordsHow is Resmed's SEO?
Meta Tags
Access Denied
H1 Tags
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What do customers think of Resmed?
ResMed Healthcare Deutschland
Categories
Activity & Engagement
Contact Information
Reviews (20)
Always a pleasure
Always a pleasure. Always send things out quickly. Thank you.
Hello Jen, Thank you for your positive review! We are very pleased that you were satisfied with our service. Your feedback means a lot to us. With best regards Your ResMed Healthcare Customer Service Team
Resmed UK leaking mask cushion
This is about Resmed in the UK, I bought 2 cushions for my mirage quattro and one just would not seal and constantly leaked. I spoke to Suzy at Resmed customer services who sent me an email with a link for a returns form, long story short got a replacement in under a week, no fuss, Suzy was very nice and very helpfull, thanks to all at Resmed UK
Very efficient company.
The products are great, but what really astounds me with this company is how efficient everything runs. From a.local.call centre that knows who's calling when they pick up the phone, through to super efficient and quick dispatch and pain free ordering. Their processes and efficiency is what other company should strive for. Their staff are super helpful and have an answer to every question.
Resmed App..
Resmed App... I found that it takes in most cases 20 to 60 minutes to see actual sleep time data when using the App. For me, it's not a problem. It's a problem Resmed IT teams need to concentrate on.
Dear Resmed ….
Dear Resmed …. I wonder with what’s going on with COVID if Resmed have or will designed another adapter for the Resmed filter with a Hepta filter ????
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About resmed.com
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Technology Stack
resmed.com uses 1 technologies across their website including HSTS.
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HSTS
Traffic & Audience
resmed.com receives approximately 3.0M monthly visitors and ranks #18,358 globally. The website has a bounce rate of 30% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 2:28 on the site.
The majority of resmed.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about resmed.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit resmed.com directly at https://resmed.com.