resooma.com
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Resooma: The Bill-Splitting Utility for UK House Shares
A niche fintech solving the #1 pain point of co-living: money between friends
Resooma isn't trying to be the next Airbnb or SpareRoom—it's targeting a far more specific, far more painful friction point: the awkwardness of splitting utility bills in a UK house share. With 11 employees and $1M in revenue, they've carved out a defensible niche in the $300B UK rental market.
"They aren't selling software—they're selling peace of mind and the end of passive-aggressive group chats about the gas bill."
The User Psychology
Resooma's core insight is that financial friction destroys roommate relationships. Their product isn't a feature—it's a mediator. By taking over the billing responsibility and splitting it automatically, they remove the emotional labor from housemates. The search data confirms this: users aren't looking for 'property tech,' they're looking for 'random room generator' and 'room match' tools that integrate billing.
The Growth Contradiction
Here's the puzzling part: Despite solving a clear pain point, Resooma's traffic is modest at 5,760 monthly visits, with 76% coming from an 'undefined' country (likely UK). Their organic keywords reveal a split personality—half utility billing ('average kva studio flat'), half roommate matching. This suggests they're trying to own the entire house-share lifecycle, but potentially diluting their core value proposition.
The tech stack tells a story of pragmatism over polish. They're using a mix of modern tools (Tailwind, Vite) alongside legacy frameworks (Bootstrap, Ant Design). This isn't a VC-funded rocket ship building a proprietary algorithm—it's a lean team shipping features that work. The presence of Intercom and Zendesk suggests they're prioritizing customer support over automation, likely necessary given the complexity of billing disputes.
- Defensible niche: Bill-splitting is high-friction, low-prestige, and ignored by major proptech players
- Revenue-per-employee is strong: ~$90k/employee suggests efficient operations
- Trustpilot score is a warning flag: 2.7/5 with 271 reviews indicates product-market fit but execution issues
The Verdict: A Quiet Profit Center or a Stalled SaaS?
Resooma is either a bootstrapped gem waiting to scale or a lifestyle business that's hit its ceiling. The data points to the former, but the growth metrics suggest the latter.
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Student & House Share Utility Bill Packages | Resooma
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Reviews (20)
The customer service and team is…
The customer service and team is wonderful they've been really helpful especially at the beginning when we were trying to set things up. Would recommend for people who just want to lay back and not think too hard about bills
Awful
Awful. Sent a CCJ to my parents address even though I was willing to pay
DO NOT USE THIS COMPANY
DO NOT USE THIS COMPANY! Rather than make life easier for my son and his housemates they charged incorrect prices to some and did not charge others demanding a huge bill at the end. They charged late fees when their links and website would not work. USE ANOTHER SERVICE - this company is diabolical.
Horrible company
Horrible company. Sent emails saying we were using too much energy over Christmas (we were not even at the property) then continued to send us even more emails saying the same thing despite us keeping our energy usage to an absolute minimum. After our tenancy they then said we owed them an additional £150 each. Stay away at all costs. Con artists
Landlord (bills package) - Dreadful experience and absolutely…
Dreadful experience and absolutely terrible customer service. Nobody answers the phones no matter what day or time you call - it either cuts out after 30 mins on hold or you press 1 for a ‘callback’ which they never follow up on. They have a ‘live chat’ on their website which opens up but doesn’t give you an option anywhere to type or create a new chat. The only option is email which takes a week or so to hear back (if you do) and that’s not helpful when you have an urgent enquiry (like asking why there’s over £3,000 outstanding balance on two properties despite all payments being up-to-date and confirmed with them and their partners (Huddle Utilities & TruEnergy - also avoid them both!)
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About resooma.com
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Technology Stack
resooma.com uses 19 technologies across their website including ImageKit, Font Awesome, Google Fonts, PHP, and more.
Media
ImageKit
Fonts
Font Awesome, Google Fonts
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PHP
CMS
Contentful
CDN
Bunny CDN, unpkg
Marketing Automation
HubSpot
Traffic & Audience
resooma.com receives approximately 5.8K monthly visitors and ranks #2,137,520 globally. The website has a bounce rate of 44% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 0:21 on the site.
The majority of resooma.com's traffic comes from undefined, .
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