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The Unlikely SEO Giant in Domestic Violence
How RESPOND Inc. dominates search for 'gaslighting' while fighting violence
RESPOND Inc. isn't just another nonprofit—it's a data-driven powerhouse quietly owning the SEO battlefield for domestic violence awareness. While most charities fight for attention, this 56-person organization commands 5,700 monthly visitors searching for terms like 'gaslighting' and 'power and control wheel.'
"They don't just help victims—they've built a content moat around the psychology of abuse that drives 177K monthly searches for 'gaslighting.'"
The SEO Trojan Horse
RESPOND Inc. has cracked a code most nonprofits miss: they don't just create resources, they architect content that matches exactly what survivors Google at 2 AM. Their top keyword—'gaslighting'—has 177,330 monthly searches. That's not accidental; it's strategic content warfare. While competitors chase generic 'domestic violence help' terms, they've cornered the market on psychological terminology that signals deeper, more specific pain.
The 47% Direct Traffic Secret
Here's the most telling metric: 47% of their traffic is direct. That's nearly half their audience typing 'respondinc.org' directly into their browser. This isn't passive browsing—it's a community of survivors, advocates, and professionals who've made RESPOND their trusted destination. Compare that to their 28% organic search traffic, and you see a hybrid model: they attract new users through SEO while retaining a loyal core through direct relationships.
The tech stack tells another story. Built on WordPress but layered with Tailwind CSS, jQuery, and Bootstrap, their site is optimized for speed and accessibility—critical for users in crisis situations. They've integrated Google Analytics for data-driven decisions, RSS for content distribution, and lazy loading for performance. This isn't a static brochure site; it's a living, breathing digital service platform.
- They own the 'gaslighting' search vertical with 177K monthly queries
- Direct traffic (47%) exceeds organic (28%)—a sign of deep community trust
- 56 employees generating $5M revenue = $89K revenue per employee
- Social presence spans YouTube, Facebook, and Instagram for multi-platform reach
They've built a content moat around the psychology of abuse
While most nonprofits beg for attention, RESPOND Inc. has engineered a system where survivors find them through the exact language of their pain. This is mission-driven growth at scale.
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RESPOND Inc. - Working to End Domestic Violence
Working to End Domestic Violence
RESPOND Inc.
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About respondinc.org
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respondinc.org uses 13 technologies across their website including YouTube Embed, Font Awesome, PHP, and more.
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respondinc.org receives approximately 5.7K monthly visitors and ranks #3,465,743 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
The majority of respondinc.org's traffic comes from .
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