retailmenot.com
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RetailMeNot: The Coupon Giant's Comeback
A 20M monthly visit beast that mastered the art of digital thrift
In a world where Amazon dominates and couponing feels archaic, RetailMeNot quietly commands 20 million monthly visitors. This isn't just a discount site—it's a $154M revenue engine that turned the chaos of promo codes into a scalable business model.
"RetailMeNot didn't invent coupons—they industrialized the hunt for savings, turning a $154M revenue stream from the margins of e-commerce."
The Thrift-First User
RetailMeNot's 20M monthly visitors aren't bargain hunters—they're strategic shoppers. With 53% coming from organic search (not brand loyalty), they dominate intent-based queries like 'Target promo code' (110K monthly searches) and 'Walmart promo code' (87K searches). This isn't a destination site; it's a utility that intercepts purchase intent at the moment of decision.
The Search Moat
Their 1.26M backlinks and 53% organic traffic share reveal a masterclass in SEO dominance. While competitors focus on flashy features, RetailMeNot built an unbreakable search fortress around high-intent, transactional keywords. They don't chase users—they own the queries that matter when money is on the line.
The tech stack tells a story of pragmatism over innovation. Tailwind CSS, Bootstrap, and Microsoft Ads—this isn't a bleeding-edge startup. It's a scaled machine optimized for conversion, not disruption. The 3/5 Trustpilot rating (198 reviews) hints at the inherent friction in couponing: expired codes, user frustration, and the eternal battle between savings and reliability.
- Search dominance in high-intent transactional queries (Target, Home Depot, Walmart)
- Traffic diversification: 53% organic, 43% direct—minimal dependency on paid acquisition
- Scale without complexity: 601 employees supporting $154M revenue (~$256K/employee)
- Social presence across TikTok, Instagram, Twitter—meeting users where they discover deals
The Quiet Monopoly
RetailMeNot proves that in e-commerce, being the middleman with the right search keywords is more valuable than owning the transaction. They're the utility layer of savings—unsexy, indispensable, and quietly profitable.
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RetailMeNot: Save with Coupons, Promo Codes & Cash Back
Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more!
Looking to save money? Use RetailMeNot to find the best online & in-store coupons, promo codes & cash back offers to save on retail, travel, food & more!
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Reviews (20)
I’ve had such a great experience with…
I’ve had such a great experience with this company. Who doesn’t like to save money. Thank you!!!
Great Experience
I have had a wonderful experience using RetailMeNot. The site is easy to use, and I usually find promo codes that actually work. I like how simple it is to search for a specific store and quickly see the available deals. RetailMeNot has become my go-to resource before making online purchases, and it’s helped me save money across a wide range of retailers.
It's very good n help me save a bit of…
It's very good n help me save a bit of money!!!
We are so happy to hear you are saving! Thanks for your review, Michael!
I had a great experience using…
I had a great experience using RetailMeNot's chat feature to contact customer service. It was easier than calling, the response was prompt, and my issue was resolved quickly. I highly recommend using RetailMeNot!
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Professional attention
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About retailmenot.com
Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more!
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retailmenot.com uses 14 technologies across their website including Adobe Fonts, unpkg, Cloudflare, and more.
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Traffic & Audience
retailmenot.com receives approximately 20.7M monthly visitors and ranks #2,348 globally. The website has a bounce rate of 30% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:54 on the site.
The majority of retailmenot.com's traffic comes from undefined, undefined, .
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