revenue.ie
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The Unsexy Giant That Runs Ireland
How Revenue.ie dominates with 1.8M monthly visits and zero hype
While tech startups chase unicorn status, Ireland's Revenue Commissioners quietly process $75M in revenue from 1.8M monthly visits without a single marketing campaign. This is infrastructure at scale—where user experience isn't about delight, but survival.
"Revenue.ie proves that when you're the only game in town, 'user experience' just means the system works."
The Captive Audience
With 78% of traffic from Ireland and keywords like 'revenue' driving 202,990 monthly searches, Revenue.ie operates with a monopoly mindset. Users don't choose to visit—they're legally required to. This creates a unique product dynamic: optimization isn't about conversion, but compliance. The 47% direct traffic proves citizens bookmark the site like they do their bank, not because they love it, but because they have no alternative.
The Unsexy Tech Stack
Built on PHP, jQuery, and Bootstrap, Revenue.ie's tech stack reads like a time capsule from 2012. Yet this 'legacy' stack handles 1.8M monthly visits with 5.2M backlinks—more than most Series B startups. The real story? They use Matomo for analytics, avoiding Google's privacy concerns. For founders, this is a masterclass in 'good enough' infrastructure: when your users are captive, you optimize for reliability over flash.
The 2.7/5 Trustpilot rating with 38 reviews tells the real story: users don't love Revenue.ie, they endure it. But that's the point—this isn't a product designed for delight. It's a utility that must work. The 49% organic search traffic reveals that citizens search for 'my revenue' and 'revenue online' not because they're exploring, but because they're trying to access services they're required to use.
- Monopoly economics: 78% Irish traffic with zero customer acquisition cost
- Tech stack that prioritizes stability over innovation (PHP, jQuery, Bootstrap)
- 5.2M backlinks from government domains creating an SEO moat
- Direct traffic (47%) higher than organic (49%)—a rare inverse pattern
The Ultimate B2G Playbook
Revenue.ie isn't a product—it's a monopoly utility with 1.8M captive users and a 5.2M backlink moat. For founders, it's a lesson in building where competition is illegal. For investors, it's proof that 'boring' infrastructure can dominate without innovation. For product people, it's a reminder: sometimes the best user experience is simply being the only option.
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5 keywordsHow is Revenue's SEO?
Meta Tags
Welcome to revenue.ie
Office of the Revenue Commissioners
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Revenue
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Reviews (20)
Staff always act efficiently and…
Staff always act efficiently and efficiently. They act one medical expenses quickly
Great service from Angela in Galway…
Great service from Angela in Galway office. She sorted out TFA for my daughter with such efficiency. I find revenue very customer focused and have a lovely manner . Well done Angela . Top class
speed and efficiency
Many thanks to revenue for the speed and efficiency in issuing my tax statement for last two years and tax refund which was deposited in my bank within 4 days of submission.Other government agencies have much to learn from how revenue operates its business!!well done all concerned.
I was speaking with Claire Marie Kelly…
I was speaking with Claire Marie Kelly in the PAYE department. She was exceptional through out the call. Polite, helpful and an all round lovely lady. Spend over 20minutes going through everything with me. Explained everything in great detail and was very thorough. Hire more people like Claire.
Jill in Revenue was brilliant!
Just spoke with a fabulous lady in Revenue- Jill. Could not have been more helpful. Explained everything clearly- and patiently- and made helpful suggestions as to what I could do going forward. Also, I got through to revenue phoneline quickly. Nothing but praise from me. Credit where credit is due, folks! Thank you, Jill.
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About revenue.ie
Office of the Revenue Commissioners
Company Overview
Technology Stack
revenue.ie uses 4 technologies across their website including PHP, Matomo, Bootstrap, and more.
Programming Languages
PHP
Analytics & Marketing
Matomo
CSS Frameworks
Bootstrap
JavaScript Libraries
jQuery
Traffic & Audience
revenue.ie receives approximately 1.9M monthly visitors and ranks #34,333 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 2:54 on the site.
The majority of revenue.ie's traffic comes from undefined, undefined, .
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This page provides publicly available information about revenue.ie. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit revenue.ie directly at https://revenue.ie.