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RevolutionParts: The Silent Giant of OEM Ecommerce
How a 100-person team built a $14.5M engine for selling car parts online
While Tesla grabs headlines for transforming car sales, RevolutionParts is quietly revolutionizing how dealers sell the parts that keep cars running. They're not building cars—they're building the commerce engine for the $400B auto parts industry.
"They're not just selling software—they're solving the fragmentation problem that has plagued auto parts e-commerce for decades."
The OEM Parts Problem
Traditional dealerships have struggled to sell parts online because of complex inventory systems, pricing inconsistencies, and fragmented marketplaces. RevolutionParts identified this gap: dealers need a unified platform that integrates with existing DMS systems while providing a consumer-friendly shopping experience. Their solution turns dealer backrooms into e-commerce warehouses overnight.
The Growth Engine
With 20% organic search traffic and 67% direct traffic, RevolutionParts has built strong brand equity in a niche market. The fact that 'revolution parts login' gets 2,770 monthly searches shows they've captured recurring users who depend on the platform daily. This isn't viral growth—it's sticky, operational dependency. Their 7.2M backlinks suggest they've become the de facto reference point for OEM parts e-commerce solutions.
The company's leadership team—led by co-founders Ibrahim Mesbah and Andreas Ronneseth—has focused on execution over flash. With 100 employees generating $14.5M in revenue, they're operating at a healthy $145K per employee efficiency. This is a company that understands its market constraints and has optimized for sustainable growth rather than venture-scale hype.
- Deep integration with dealership inventory systems and DMS platforms
- Consumer-facing storefronts that mirror major e-commerce experiences
- OEM compliance tools that ensure brand standards while enabling sales
- Analytics dashboard showing parts profitability and customer behavior
The Infrastructure Play
While EV startups burn cash, RevolutionParts proves that boring infrastructure wins in automotive. They're not waiting for the future of mobility—they're monetizing the present reality: cars need parts, and dealers need to sell them online.
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Device Distribution
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5 keywordsHow is Revolutionparts's SEO?
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https://www.revolutionparts.com/wp-content/uploads/RP-Icon-feature.jpg
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Sell OEM Parts and Accessories Effectively Online
Revolutionize your business by learning how to sell OEM parts and accessories with an effective digital solution.
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Reviews (7)
Completely Unresponsive
I ordered a Honda part from eompartsonline.com. I understand the two sites are affiliated. I provided the VIN and received order confirmation. I then received an email from them saying the part was wrong and asked if I would like to cancel the order. I replied that I would like to cancel. No response. So I used the web form to explain (they have no phone number). No response. 3 days later I received the part (still unopened). I used the contact form to request a return. No response. I tried again. No response. I tried using the email address from the confirmation email again. No response. It's been 8 days now. No response. Horrible.
Terrible experience with…
Terrible experience with RevolutionParts. I ordered an all-weather cargo mat through my Toyota dealer’s site, which uses RevolutionParts to handle orders. The listing clearly stated it would fit my vehicle, but the part they sent does NOT fit the hybrid model. When I tried to return it, they refused to provide a prepaid return label. So even though their website information was wrong, I’m stuck paying to ship back a large, heavy item that I never should have received in the first place. This is unacceptable. A company that can’t stand behind its own product listings and forces the customer to eat the return costs does not deserve anyone’s business. Save yourself the frustration and avoid ordering from them.
Do Not Order from Kline/Revolution
Ordered a part two weeks ago, the phone number on the order confirmation email connects me to a "medicare insurance" line which is all recorded messages pretending to be live agent.
Ordered a part (a fuel pump) for my…
Ordered a part (a fuel pump) for my highlander. It took over 2 weeks to get it. K received it broken. I called company and I was directed to a shipping insurance company. I filed a claim and they gave me a credit card for the amount to use only at this so called company. Well I had already ordred part somewhere else and got it in 2 days. So I am out $511 that I can not get back. They are a scam. Thieves!!!
Do not use this scam website
Do not use this scam website. I ordered from them 2 months ago and still have not received it. Now they are saying that pickup will be a hour away from me.
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About revolutionparts.com
Revolutionize your business by learning how to sell OEM parts and accessories with an effective digital solution.
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revolutionparts.com uses 24 technologies across their website including AccessiBe, Wistia, Font Awesome, Adobe Fonts, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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revolutionparts.com receives approximately 149.2K monthly visitors and ranks #200,905 globally. The website has a bounce rate of 35% with visitors viewing an average of 7.3 pages per visit. Users spend an average of 12:33 on the site.
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