While most traditional banks treat digital transformation as a checkbox exercise, REYL has built a modern banking infrastructure from the ground up. With 310 employees and $81.4M in revenue, this Swiss boutique isn't just digitizing old processes—it's reimagining what private banking looks like in the 21st century.

"They're not a fintech pretending to be a bank—they're a bank that finally built like a tech company."

The technology stack tells its own story. They're using modern tools like Tailwind CSS and Cloudflare, but also jQuery—a mix that suggests they've been building for years, not months. The presence of 'reyl e banking' and 'reyl log in' as top search terms shows clients are actively seeking their digital services, not just browsing. This is engagement, not just awareness.

• 310 employees generating $81.4M revenue = ~$262K revenue per employee—high for banking
• 50% organic traffic suggests strong word-of-mouth and brand recognition in niche circles
• Swiss equity market insights (Bürki, Besson) position them as thought leaders, not just service providers
• YouTube presence with banking content indicates content strategy beyond traditional financial reporting