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RGN: The 25-Year Rebranding Powerhouse
A deep dive into the Dutch agency mastering global brand implementation
While most agencies chase the next shiny campaign, RGN has spent 25 years mastering the unglamorous, high-stakes work of actually implementing brands globally. They don't just design logos—they ensure your brand survives contact with reality.
"Rebranding isn't about the logo—it's about the logistics of making a brand work across 50 countries without losing its soul."
The Invisible Infrastructure of Brands
RGN operates in the critical gap between brand strategy and execution. While creative agencies hand off beautiful mockups, RGN handles the messy reality of physical implementation—signage, wayfinding, packaging, and digital assets across borders. Their client list hints at their caliber: Turkish Airlines, CitizenM, and Radboud UMC all trust them with the operational backbone of their brands. This isn't theoretical branding; it's applied brand engineering.
The Traffic Paradox
With only 2,429 monthly visits and a global rank of #6.5M, RGN's digital footprint seems microscopic. But this reveals their business model: they're not a volume play. With $12.5M in revenue from just 63 employees, that's nearly $200K per employee—indicating high-value, long-term client relationships rather than transactional website traffic. Their top keywords like 'Radboud UMC lettertype' and 'Turkish Airlines rebranding' show they rank for specific, high-intent searches tied to actual projects, not generic branding terms.
Their tech stack tells a story of practical execution over flash. Built on jQuery, Bootstrap, and Tailwind CSS—stable, proven technologies—they prioritize function over bleeding-edge frameworks. The presence of Google Analytics and Twitter Cards shows they understand measurement and social presence, but they're not chasing every trend. This is a company that builds to last, not to impress tech influencers.
- Specializes in the critical implementation phase where most rebrands fail
- Operates with a lean, high-revenue-per-employee model ($200K+)
- Focuses on global rollout logistics, not just creative concepts
- Leverages 25 years of process refinement for predictable delivery
The Unsexy Backbone of Global Brands
RGN proves that in branding, execution beats imagination every time. They're not building a unicorn—they're building a sustainable, high-margin business by solving the hardest problems in brand implementation.
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Merkimplementatie & rebranding partner | RGN
Merkimplementatie en rebranding, al 25+ jaar onze expertise. Van eerste analyse tot wereldwijde uitrol. Ontdek wat RGN voor jouw merk kan doen!
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About rgn.nl
Merkimplementatie en rebranding, al 25+ jaar onze expertise. Van eerste analyse tot wereldwijde uitrol. Ontdek wat RGN voor jouw merk kan doen!
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Technology Stack
rgn.nl uses 22 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services
Email Marketing
Mailchimp
Traffic & Audience
rgn.nl receives approximately 2.4K monthly visitors and ranks #6,527,011 globally. The website has a bounce rate of 32% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:38 on the site.
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