rhythmone.com
rhythmone.com
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The B2B Video Ad Engine You've Never Heard Of
How RhythmOne quietly scaled to $36M with 235 employees in the B2B video ad space
While everyone obsesses over TikTok and YouTube, a different beast dominates the programmatic video landscape. RhythmOne isn't chasing consumer trends—it's building the infrastructure for B2B video advertising at scale, and with 235 employees and $36.2M in revenue, they're doing it quietly but profitably.
"They're not building a social network—they're building the pipes that make B2B video advertising measurable, scalable, and profitable."
The Enterprise Video Ad Stack
RhythmOne operates in the B2B video advertising space, providing programmatic solutions that connect brands with audiences at scale. Unlike consumer-facing ad platforms, they focus on the technical infrastructure that makes video ads work across the digital ecosystem. Their team of 235 is lean for their revenue, suggesting a highly efficient operation focused on engineering and platform development rather than bloated sales teams.
Engineering-First Culture
The leadership team reveals their DNA: David Jung (Senior Director, Solutions Engineering), Tom Leasure (Director of Engineering), Doug Schasteen (Software Engineer), and Sean Laurvick (DevOps Engineer). This is a technical organization from the top down. They're not led by sales or marketing visionaries—they're led by engineers who understand that in programmatic advertising, the platform that wins is the one that performs best, not the one that sounds best in a pitch deck.
What's particularly striking is their funding profile: zero public funding rounds. In an industry where competitors like The Trade Desk ($1.4B revenue) and Magnite ($1.2B) have raised hundreds of millions, RhythmOne appears to be bootstrapped or privately held. This suggests either a strategic acquisition target or a company that has found product-market fit so strong they don't need venture capital to scale.
- B2B focus in video advertising (not consumer social)
- Engineering-heavy leadership (4 key leaders, all technical)
- No public funding rounds (likely bootstrapped or privately held)
- Lean operations ($154K revenue per employee)
- Enterprise-grade programmatic infrastructure
The Quiet Giant in B2B Video
While consumer ad platforms grab headlines, RhythmOne represents the infrastructure play—profitable, technical, and built for the long game of programmatic advertising.
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