ricardo.ch
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Ricardo.ch: The Swiss E-commerce Titan
A 5M user marketplace that dominates the Swiss market while flying under the global radar
While global giants like Amazon and eBay chase scale, a Swiss marketplace with just 67 employees commands over 15 million monthly visits. Ricardo.ch isn't just surviving—it's thriving in a hyper-local market by mastering what most platforms ignore: deep cultural trust.
"Ricardo proves that in e-commerce, depth beats breadth every time."
The Trust Paradox
With 69% of traffic coming directly—no SEO needed—Ricardo has achieved what most marketplaces spend millions chasing: habit formation. Swiss users don't search for 'online marketplace'; they type 'ricardo.ch' into their browser. This isn't marketing; it's cultural integration. The platform's 3.3/5 Trustpilot rating (with nearly 8,400 reviews) reveals a complex truth: the trust is in the transactions, not necessarily the perfect experience. In Switzerland, functional trust beats flawless UX.
The Local Moat
92.4% of traffic comes from undefined (Switzerland), creating an almost impenetrable fortress. Global platforms struggle with localization—language, payment methods, shipping logistics. Ricardo doesn't need to translate 'Swiss' because it's the default. With 1.5M active listings, the platform has achieved critical mass where sellers go because buyers are there, and buyers go because sellers are there. It's a network effect that Amazon can't simply buy its way into.
The tech stack tells a story of pragmatism over hype. They use Tailwind CSS, Bootstrap, and Material UI—tools that prioritize speed and reliability over bleeding-edge innovation. With Google Analytics and Tag Manager, they're data-driven but not data-obsessed. This is a company that builds for the Swiss market first, global second. The $8.7M revenue on 67 employees suggests a lean operation focused on profitability, not growth-at-all-costs.
- The 'ricardo' brand is so dominant it becomes a verb—'I'll ricardo it' is Swiss for 'I'll list it online'
- Direct traffic (69%) exceeds organic search (22%), indicating a platform that owns its user relationship
- With 604,541 backlinks, they've built authority without aggressive SEO tactics
- Top keywords are brand variations—'ricardo ch', 'riccardo'—proving brand search dominance
The Anti-Globalization Playbook
Ricardo.ch proves that deep local dominance can outperform global reach when you understand your market's soul
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Meta Tags
Ricardo - Sicher kaufen & verkaufen mit über 5 Mio. Nutzern
Jetzt GRATIS einstellen und erfolgreich verkaufen auf dem grössten Online-Marktplatz der Schweiz. Mehr als 1.5 Mio. Angebote - kaufe und ersteigere einzigartige Produkte, die es nirgendwo sonst gibt.
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Reviews (20)
Understanding
Understanding Gentle
Very great support.
Very great support.
Super Support
Cooles Konzept, gute Website, super Support.
SUPER TIP-TOP
SUPER TIP-TOP
If the business goes well it's godd but....
If the business goes well, Ricardo is quite good but if things goes not as planned : - service refuses document in PDF format, only pictures or document, - it's very expensive, - first rule, customer is WRONG...unles it can prove the opposite. From the same company tutti.ch offers a similar service for free or better, use Facebook
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About ricardo.ch
Jetzt GRATIS einstellen und erfolgreich verkaufen auf dem grössten Online-Marktplatz der Schweiz. Mehr als 1.5 Mio. Angebote - kaufe und ersteigere einzigartige Produkte, die es nirgendwo sonst gibt.
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Technology Stack
ricardo.ch uses 18 technologies across their website including Google Maps, Font Awesome, Google Fonts, Sentry, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
CMS
WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
ricardo.ch receives approximately 15.1M monthly visitors and ranks #2,521 globally. The website has a bounce rate of 29% with visitors viewing an average of 8.3 pages per visit. Users spend an average of 6:30 on the site.
The majority of ricardo.ch's traffic comes from undefined, undefined, .
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This page provides publicly available information about ricardo.ch. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ricardo.ch directly at https://ricardo.ch.