richmondfumc.org
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The Digital Ghost in the Pews
A 150-year-old church with a 1990s website strategy
Richmond First United Methodist Church claims to grow disciples who make a difference, but their digital footprint tells a story of stagnation. With 980 employees and $15M in revenue, this is a massive organization operating like a small-town blog.
"A $15M organization with 980 employees is getting less traffic than a mid-tier food blogger."
The Engagement Paradox
With 980 employees, Richmond FUMC should be a digital powerhouse. Instead, their 1,325 monthly visits suggest a congregation that exists offline. The 41% direct traffic indicates a loyal core audience, but the 45% organic search reveals they're invisible to newcomers. This is a church that relies on word-of-mouth in an age of digital discovery.
Tech Stack Time Capsule
Their tech stack reads like a museum of web development: jQuery, Bootstrap, WordPress, and WooCommerce. This isn't a modern digital experience—it's a patchwork of legacy tools. The presence of WooCommerce suggests they're trying to monetize, but with these traffic numbers, it's like running a lemonade stand in a desert.
The keyword strategy reveals confusion. They rank for 'isaac sinn sanford' (660 monthly volume) and 'first united methodist church ormond beach' (310 volume) but barely for their own name. This suggests they're capturing random searches rather than building a brand. The 30 monthly searches for 'richmondfumc' show minimal brand awareness even in their own domain.
- 100% US traffic concentration indicates zero global reach or digital evangelism
- Facebook integration is minimal—no modern social strategy
- No structured data despite using WordPress, missing basic SEO opportunities
- Contact page exists but no clear conversion funnel
The Digital Ministry Gap
This church has the resources but lacks the digital vision to reach beyond its walls. For a $15M organization, this isn't just a website problem—it's a strategic failure.
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Richmond First United Methodist Church – growing disciples who make a difference
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About richmondfumc.org
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Technology Stack
richmondfumc.org uses 11 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
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RSS
Traffic & Audience
richmondfumc.org receives approximately 1.3K monthly visitors and ranks #8,701,565 globally. The website has a bounce rate of 26% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:16 on the site.
The majority of richmondfumc.org's traffic comes from .
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