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rigaku.com

15 technologies
VerifiedVisit193.1K/mo$56M20915 Tech25 Leads
Deep Dive

Rigaku: The Silent Giant of Material Science

How a 209-person company dominates analytical instruments with $56M in revenue

In a world obsessed with AI startups and consumer apps, Rigaku quietly manufactures the instruments that analyze the atomic structure of everything from cancer drugs to smartphone screens. Their mission—'to contribute to the enhancement of humanity through scientific and technological development'—isn't marketing fluff; it's the foundation of a $56M business with 193,000 monthly visitors.

$56.3M
annual revenue
209
employees
193K
monthly visits
63%
organic search traffic

"Rigaku doesn't sell software—they sell scientific truth. Every X-ray diffraction pattern is a story about materials, and they've built the tools to read it."

The Scientist's Silent Partner

With 209 employees generating $56.3M, Rigaku achieves $269K revenue per employee—exceptional for a hardware manufacturer. Their traffic data reveals a sophisticated audience: 63% comes from organic search, dominated by technical queries like 'rigaku xrd' and 'xrd capillary sample spinning speed.' These aren't casual browsers; they're researchers with specific analytical problems.

Global Reach, Japanese Precision

Rigaku's digital footprint tells a story of global dominance with Japanese roots. While 46% of traffic is 'undefined' (likely Japan), their English site ranks for competitive terms. The company maintains active social presence across Twitter, YouTube, Facebook, LinkedIn, and Instagram—unusual for a B2B scientific instrument manufacturer. This multi-platform strategy suggests they're targeting not just lab directors, but the next generation of scientists.

  • Technical SEO dominance: Ranks for 'rigaku xrd' (910 monthly searches) and hyper-specific queries like 'xrd capillary sample spinning speed'
  • Multi-channel presence: Active on 5 social platforms, rare for B2B hardware
  • Efficiency powerhouse: 209 employees generating $56M = exceptional productivity
  • Global-local strategy: Japanese roots with strong international English presence
No venture funding or external capital
Bootstrapped profitability: Self-sustaining at $56M revenue
Limited public financial transparency
Technical content marketing: Blogs drive organic discovery
Traditional B2B marketing approach
Enterprise-grade trust: 209 employees serving global research institutions

What makes Rigaku fascinating isn't just their technology—it's their positioning. They're not competing on features; they're competing on confidence. Their tagline emphasizes 'easy-to-use tools' for 'daunting' analysis, directly addressing the pain point of complex scientific equipment. This psychological framing is brilliant: they're not selling instruments, they're selling peace of mind to researchers under pressure to deliver results.

The SEO Gold Mine

Rigaku's organic search strategy reveals a masterclass in technical content. They rank for 2,550 monthly searches for 'リガク' (their Japanese name) plus 1,690 for 'rigaku.' More importantly, they capture long-tail technical queries that competitors ignore. This isn't accidental—it's a deliberate content strategy built through years of technical blogs and resources that serve the scientific community's specific needs.

The Quiet Monopoly Playbook

Rigaku proves you don't need hype when you have science

What tech stack does Rigaku use?

21 detected
Security1
Cloud & Hosting1
Marketing Automation1
Web Standards1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics6
G
Google Tag Manager
H
HubSpot
H
HubSpot
A
Analytics Service
G
Google APIs
G
Google Static

How much traffic does Rigaku get?

Traffic & Engagement

193.1K
Monthly Visits
2.0
Pages/Visit
0:57
Avg. Duration
43%
Bounce Rate
Monthly Traffic Trend+72%
112.0K
Oct 2025
Oct
249.7K
Nov 2025
Nov
193.1K
Dec 2025
Dec

Traffic Sources

Search
63%
Direct
30%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Rigaku's audience located?

🌍46.2%
🌍13.1%
🌍7.2%
🌍2.3%
🌍2.1%

What keywords does Rigaku rank for?

5 keywords
1リガク2.5K vol$2.47
2rigaku1.7K vol$2.27
3株式会社リガク1.4K vol
4rigaku xrd910 vol$6.73
5xrd capillary sample spinning speed230 vol

How is Rigaku's SEO?

Open Graph Image

OG Image preview
og:image

https://rigaku.com/hubfs/2024%20Rigaku%20Global%20Site/Home/Hero%20images/hero_jp_final_1200x627.jpg

Meta Tags

title31 chars

Rigaku | Analytical Instruments

description221 chars

Rigaku is a global manufacturer of analytical instruments. Because we understand materials analysis can be daunting, we provide easy-to-use tools to support you in getting the results and insight you need with confidence.

languageEN

H1 Tags

h1To contribute to the enhancement of humanity through scientific and technological development

Who works at Rigaku?

Loading leads...

What do customers think of Rigaku?

Rigaku/MSC

Rigaku/MSC

0.0
0 reviews

Categories

Biotechnology Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Rigaku

What is Rigaku's Revenue?
Rigaku generates approximately $56M in annual revenue. With 209 employees, that's $269,500 per employee.
What does Rigaku do?
Rigaku is a global manufacturer of analytical instruments. Because we understand materials analysis can be daunting, we provide easy-to-use tools to support you in getting the results and insight you need with confidence.
What technologies does Rigaku use?
Rigaku uses 15 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, Google Fonts, HSTS, Cloudflare.
Who are Rigaku's competitors?
Rigaku's main competitors include Brandon and Clark, Team Enoch, Horton Controls Group, H and S ELECTRIC, WAVE Electronics. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rigaku?
Rigaku has a Trustpilot score of 0.0 out of 5 (0 stars).

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About rigaku.com

Rigaku is a global manufacturer of analytical instruments. Because we understand materials analysis can be daunting, we provide easy-to-use tools to support you in getting the results and insight you need with confidence.

Company Overview

rigaku.com
Website
science_and_education
Industry
#232,302
Global Rank
193.1K
Monthly Visitors
15
Technologies
25+
Employees

Contact rigaku.com

Technology Stack

rigaku.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

193.1K
Monthly Visits
43%
Bounce Rate
2.0
Pages/Visit
0:57
Avg. Duration

rigaku.com receives approximately 193.1K monthly visitors and ranks #232,302 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:57 on the site.

The majority of rigaku.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rigaku.com?
Rigaku is a global manufacturer of analytical instruments. Because we understand materials analysis can be daunting, we provide easy-to-use tools to support you in getting the results and insight you need with confidence.
What technologies does rigaku.com use?
rigaku.com uses 15 technologies including Font Awesome, Google Fonts, HSTS, and 9 more. View the full tech stack analysis above.
How do I contact rigaku.com?
You can contact rigaku.com through their contact page.
What are rigaku.com's social media accounts?
rigaku.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is rigaku.com hiring?
Check rigaku.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is rigaku.com?
rigaku.com receives approximately 193.1K monthly visitors and ranks #232,302 globally. Traffic is declining by 22.7% month-over-month.

Related Searches

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This page provides publicly available information about rigaku.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rigaku.com directly at https://rigaku.com.