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Riggins: The 60-Person Energy Giant You've Never Heard Of
How a regional fuel company quietly built a $13M empire with smarter tech
In a world obsessed with SaaS unicorns, Riggins is building a $13.2M energy empire the old-fashioned way: by actually delivering value. With just 60 employees, they've cracked the code on regional fuel distribution that most tech startups are still trying to solve.
"They don't need a viral app—they need trucks that show up on time, and they've built the backend to make that profitable."
The Smarter Purchasing Algorithm
While competitors bleed margins on spot pricing, Riggins runs a 'Smarter Purchasing program' that turns commodity volatility into competitive advantage. Their 58% organic traffic proves customers are actively searching for them, not just stumbling in. That's brand equity in a commodity market.
Search Intent Goldmine
Their top keywords reveal a sophisticated operational moat: 'k1 kerosene near bridgewater nj' and 'south jersey fuel' show hyper-local dominance. They're capturing transactional intent at the bottom of the funnel, where conversion rates live. This isn't SEO theater—it's revenue-ready traffic.
The tech stack tells a story of pragmatic modernization: jQuery and Bootstrap for speed, Tailwind for maintainability, and Google Analytics for data-driven decisions. They're not rebuilding their entire stack every year—they're shipping features that matter to their bottom line.
- Leadership team with deep operational expertise (CFO, VP Ops, IT Manager)
- Multi-channel presence: Twitter, Facebook, and traditional phone-based relationships
- Clear division of labor: wholesale sales, HVAC field ops, and digital presence
The Real Disruption is Boring
Riggins wins by executing the unsexy fundamentals while everyone chases hype cycles
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Meta Tags
Riggins - Find low gas prices in NJ and PA - & Heating Oil
Riggins has low gas prices because of our Smarter Purchasing program. Call us today at (856) 825-7600
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About rigginsoil.com
Riggins has low gas prices because of our Smarter Purchasing program. Call us today at (856) 825-7600
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Technology Stack
rigginsoil.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
E-commerce & Payments
WooCommerce
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Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
rigginsoil.com receives approximately 5.4K monthly visitors and ranks #3,368,519 globally. The website has a bounce rate of 66% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 3:45 on the site.
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