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rigginsoil.com

15 technologies
VerifiedGrowingVisit5.4K/mo$13M6015 Tech9 Leads
Deep Dive

Riggins: The 60-Person Energy Giant You've Never Heard Of

How a regional fuel company quietly built a $13M empire with smarter tech

In a world obsessed with SaaS unicorns, Riggins is building a $13.2M energy empire the old-fashioned way: by actually delivering value. With just 60 employees, they've cracked the code on regional fuel distribution that most tech startups are still trying to solve.

$13.2M
annual revenue
60
employees
58%
organic search traffic
5,426
monthly visits

"They don't need a viral app—they need trucks that show up on time, and they've built the backend to make that profitable."

The Smarter Purchasing Algorithm

While competitors bleed margins on spot pricing, Riggins runs a 'Smarter Purchasing program' that turns commodity volatility into competitive advantage. Their 58% organic traffic proves customers are actively searching for them, not just stumbling in. That's brand equity in a commodity market.

Search Intent Goldmine

Their top keywords reveal a sophisticated operational moat: 'k1 kerosene near bridgewater nj' and 'south jersey fuel' show hyper-local dominance. They're capturing transactional intent at the bottom of the funnel, where conversion rates live. This isn't SEO theater—it's revenue-ready traffic.

The tech stack tells a story of pragmatic modernization: jQuery and Bootstrap for speed, Tailwind for maintainability, and Google Analytics for data-driven decisions. They're not rebuilding their entire stack every year—they're shipping features that matter to their bottom line.

  • Leadership team with deep operational expertise (CFO, VP Ops, IT Manager)
  • Multi-channel presence: Twitter, Facebook, and traditional phone-based relationships
  • Clear division of labor: wholesale sales, HVAC field ops, and digital presence
No mobile app with push notifications
Actual profitability and regional dominance
No slick investor pitch deck about 'disrupting energy'
Functional website that converts search traffic into calls
No venture funding or unicorn valuation
Sustainable unit economics that scale with trucks, not servers

The Real Disruption is Boring

Riggins wins by executing the unsexy fundamentals while everyone chases hype cycles

What tech stack does Rigginsoil use?

19 detected
Programming Languages1
E-commerce & Payments1
Analytics & Marketing1
Web Standards2
JavaScript Libraries3
Tracking & Analytics4
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Analytics

How much traffic does Rigginsoil get?

Traffic & Engagement

5.4K
Monthly Visits
3.2
Pages/Visit
3:45
Avg. Duration
66%
Bounce Rate
Monthly Traffic Trend+317%
1.3K
Oct 2025
Oct
1.3K
Nov 2025
Nov
5.4K
Dec 2025
Dec

Traffic Sources

Search
58%
Direct
25%
Social
11%
Referrals
5%
Email
0%
Paid
1%

Where is Rigginsoil's audience located?

🌍100.0%

What keywords does Rigginsoil rank for?

5 keywords
175-055 napa460 vol
2south jersey fuel370 vol
3is kerosene a hazardous substance360 vol
4k1 kerosene near bridgewater nj290 vol
5kerosene near bridgewater nj290 vol

How is Rigginsoil's SEO?

Open Graph Image

OG Image preview
og:image

https://rigginsoil.com/wp-content/uploads/2015/09/HomeHeatingOil.jpg

Meta Tags

title58 chars

Riggins - Find low gas prices in NJ and PA - & Heating Oil

description101 chars

Riggins has low gas prices because of our Smarter Purchasing program. Call us today at (856) 825-7600

languageEN-US

Schema Types

Unknown

Who works at Rigginsoil?

Loading leads...

What do customers think of Rigginsoil?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Rigginsoil

What is Rigginsoil's Revenue?
Rigginsoil generates approximately $13M in annual revenue. With 60 employees, that's $220,500 per employee.
What does Rigginsoil do?
Riggins has low gas prices because of our Smarter Purchasing program. Call us today at (856) 825-7600
How fast is Rigginsoil growing?
Rigginsoil employee count has changed by 0% year over year.
What technologies does Rigginsoil use?
Rigginsoil uses 15 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Rigginsoil's competitors?
Rigginsoil's main competitors include Global Industrial Solutions, Essential Power, NMC Global, Norton Engineering Consultants, Taylor Oil Co.. These companies operate in similar markets and compete for the same customer base.

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How to contact Rigginsoil?

What are Rigginsoil's key pages?

Export rigginsoil.com Data

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About rigginsoil.com

Riggins has low gas prices because of our Smarter Purchasing program. Call us today at (856) 825-7600

Company Overview

rigginsoil.com
Website
#3,368,519
Global Rank
5.4K
Monthly Visitors
15
Technologies
9+
Employees

rigginsoil.com Key Pages

rigginsoil.com Social Media

Contact rigginsoil.com

Technology Stack

rigginsoil.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

E-commerce & Payments

WooCommerce

Analytics & Marketing

Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

5.4K
Monthly Visits
66%
Bounce Rate
3.2
Pages/Visit
3:45
Avg. Duration

rigginsoil.com receives approximately 5.4K monthly visitors and ranks #3,368,519 globally. The website has a bounce rate of 66% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 3:45 on the site.

The majority of rigginsoil.com's traffic comes from .

Frequently Asked Questions

What is rigginsoil.com?
Riggins has low gas prices because of our Smarter Purchasing program. Call us today at (856) 825-7600
What technologies does rigginsoil.com use?
rigginsoil.com uses 15 technologies including Font Awesome, Google Fonts, PHP, and 9 more. View the full tech stack analysis above.
How do I contact rigginsoil.com?
You can contact rigginsoil.com through their contact page.
What are rigginsoil.com's social media accounts?
rigginsoil.com is active on twitter, facebook. You can find links to all their social media profiles in the social section above.
Is rigginsoil.com hiring?
Check rigginsoil.com's careers page for current job openings and opportunities. The company has 9+ known employees.
How popular is rigginsoil.com?
rigginsoil.com receives approximately 5.4K monthly visitors and ranks #3,368,519 globally. Traffic is growing by 333.0% month-over-month.

Related Searches

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This page provides publicly available information about rigginsoil.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rigginsoil.com directly at https://rigginsoil.com.