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rightcapital.com
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rightcapital.com

15 technologies
VerifiedGrowingVisit665.5K/mo$20M14115 Tech25 Leads
Deep Dive

RightCapital: The Planning Engine Powering Modern Wealth

How a $19.7M revenue fintech built the planning standard for 141 employees

RightCapital isn't just another financial planning software—it's the operating system for the modern RIA. While competitors drown advisors in complexity, this platform turns complex financial projections into interactive client experiences that actually stick.

665K
monthly website visits
$19.7M
annual revenue
80%
direct traffic (brand loyalty)
141
employees scaling fast

"RightCapital didn't win by being cheaper—they won by being the only tool advisors actually want to show clients."

The Retention Flywheel

With 80% direct traffic and 15% organic, RightCapital has built a moat of brand loyalty. The real metric? Advisors don't just use it—they rely on it. When 1,000+ monthly searches hit 'rightcapital login,' you're not just acquiring customers, you're embedding into workflows. The 77k backlinks and 38k global rank signal a platform that's become the default choice for advisors scaling from solo to enterprise.

The Advisor Experience

Shuang Chen and Song Chen didn't build a feature list—they built a client engagement engine. The 141-person team focuses on one thing: making financial planning visual and interactive. While legacy tools require spreadsheets and slides, RightCapital turns retirement projections into collaborative sessions. This isn't software; it's a client retention tool disguised as planning software.

The $6.3M funding round reveals a disciplined capital strategy. They're not burning cash on growth hacking—they're investing in the core product. The tech stack (Tailwind, Vite, PWA) shows a modern approach: fast, lightweight, and built for scale. Every element serves the advisor's need to demonstrate value in real-time.

  • Dominant direct traffic (80%) proves advisor stickiness
  • Planning tools that turn meetings into visual experiences
  • Modern tech stack built for speed and mobile collaboration
  • Strategic $6.3M funding—capital efficient growth
Doesn't compete on price with legacy providers
Focuses exclusively on interactive planning
No generic financial advice modules
Builds client engagement as the core metric
Avoids feature bloat that confuses users
Scales with advisor workflows, not against them

RightCapital is the new standard

For advisors who measure success by client retention, not just AUM

What tech stack does Rightcapital use?

21 detected
Security1
Cloud & Hosting1
Advertising1
Scheduling1
Performance1
Web Standards2
Build Tools1
Frontend Frameworks2
Tracking & Analytics6
G
Google Tag Manager
R
Reddit Pixel
G
Google Tag Manager
R
Reddit
B
Bing
G
Google Analytics

How much traffic does Rightcapital get?

Traffic & Engagement

275.6K
Monthly Visits
+27.5%
13.3
Pages/Visit
11:41
Avg. Duration
30%
Bounce Rate
Monthly Traffic Trend-6%
291.8K
Oct 2025
Oct
216.2K
Nov 2025
Nov
275.6K
Dec 2025
Dec

Rankings

#140,656
Global Rank
#33,580
United States Rank
Computer Software and Development
Category

Backlinks & Authority

77.1K
Backlinks
4.9K
Ref. Domains
37
Authority Score
Low
Penalty Risk
Backlinks Trend-9%
84.6K
Jul 2025
Jul
86.1K
Aug 2025
Aug
86.0K
Sep 2025
Sep
79.3K
Oct 2025
Oct
82.0K
Nov 2025
Nov
77.1K
Dec 2025
Dec

Search Traffic

Organic
32.8K
Paid
2.0K

Top Organic Keywords

#1right capital
14,800 vol36.8%
#1rightcapital
12,100 vol30.0%
#1right capital login
3,600 vol8.9%
#1rightcapital login
3,600 vol8.9%
#1right capital software
480 vol1.2%

Where is Rightcapital's audience located?

🇺🇸United States98.2%
🇵🇭Philippines0.4%
🇨🇳China0.2%
🇩🇪Germany0.2%
🇨🇦Canada0.2%

Device Distribution

Desktop92.5%
Mobile7.5%

What keywords does Rightcapital rank for?

5 keywords
1rightcapital7.0K vol$1.25
2right capital7.8K vol$1.25
3rightcapital login1.0K vol$1.88
4right capital login1.2K vol$1.88
5rightcapital certification180 vol

How is Rightcapital's SEO?

Meta Tags

title53 chars

RightCapital | Financial planning software done right

description125 chars

Easy-to-use software with powerful tools to simplify planning, enhance client engagement, and help advisors scale efficiently

languageEN

H1 Tags

h1Financial planning software done right

Who works at Rightcapital?

Loading leads...

What do customers think of Rightcapital?

rightcapital.com

rightcapital.com

0.0
0 reviews

Categories

Investment Service#undefinedFinancial Consultant#undefinedFinancial Planner#undefinedAlternative Financial Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Rightcapital

What is Rightcapital's Revenue?
Rightcapital generates approximately $20M in annual revenue. With 141 employees, that's $139,750 per employee. The company has raised $6M in total funding.
What does Rightcapital do?
Easy-to-use software with powerful tools to simplify planning, enhance client engagement, and help advisors scale efficiently
How fast is Rightcapital growing?
Rightcapital has grown by 27.5% in the last 6 months according to traffic data. employee count has changed by 31% year over year.
How do people interact with Rightcapital?
When visiting Rightcapital, visitors view an average of 13.3 pages per visit, and spend around 11:41 on the site, and the bounce rate is 30.1%.
How do people find Rightcapital?
240.8K people (87%) visit Rightcapital directly. 32.8K (12%) find them through organic search. 2.0K (1%) come through paid advertising.
Who uses Rightcapital?
Rightcapital's top market is United States with 270.6K visitors (98.2%). Philippines is 2nd with 960 (0.4%). China is 3rd with 586 (0.2%).
What technologies does Rightcapital use?
Rightcapital uses 15 technologies across their website including Security, Cloud & Hosting, Advertising. Key technologies include HSTS, Vercel, Microsoft Ads.
Who are Rightcapital's competitors?
Rightcapital's main competitors include Emoney Home Loans, eMoney Advisor, Orion Advisor Tech, FINCAD, Northstar Risk Corp.. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rightcapital?
Rightcapital has a Trustpilot score of 0.0 out of 5 (0 stars).

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About rightcapital.com

Easy-to-use software with powerful tools to simplify planning, enhance client engagement, and help advisors scale efficiently

Company Overview

rightcapital.com
Website
finance
Industry
#38,839
Global Rank
665.5K
Monthly Visitors
15
Technologies
25+
Employees

Contact rightcapital.com

Technology Stack

rightcapital.com uses 15 technologies across their website including HSTS, Vercel, Microsoft Ads, and more.

Security

HSTS

Cloud & Hosting

Vercel

Advertising

Microsoft Ads

Scheduling

Calendly

Analytics & Marketing

RudderStack, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

665.5K
Monthly Visits
20%
Bounce Rate
19.5
Pages/Visit
11:05
Avg. Duration

rightcapital.com receives approximately 665.5K monthly visitors and ranks #38,839 globally. The website has a bounce rate of 20% with visitors viewing an average of 19.5 pages per visit. Users spend an average of 11:05 on the site.

The majority of rightcapital.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rightcapital.com?
Easy-to-use software with powerful tools to simplify planning, enhance client engagement, and help advisors scale efficiently
How much does rightcapital.com cost?
You can view rightcapital.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does rightcapital.com use?
rightcapital.com uses 15 technologies including HSTS, Vercel, and 9 more. View the full tech stack analysis above.
How do I contact rightcapital.com?
You can contact rightcapital.com through their contact page.
Is rightcapital.com hiring?
Check rightcapital.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is rightcapital.com?
rightcapital.com receives approximately 665.5K monthly visitors and ranks #38,839 globally. Traffic is growing by 11.3% month-over-month.

Related Searches

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This page provides publicly available information about rightcapital.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rightcapital.com directly at https://rightcapital.com.