rileyapp.com
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Riley: The AI Parenting Coach
How a tiny 8-person team is tackling the $10B child development market
Panic scrolling stops here. Riley is building an AI-powered parenting coach that learns alongside your family, transforming chaotic moments into data-backed guidance. With just 8 employees and $1.1M in revenue, they're proving that small teams can dominate niche markets.
"Riley isn't just another baby tracker—it's a personalized development expert that grows with your family."
The Panic Scrolling Epidemic
New parents spend 2-3 hours nightly searching for answers. Riley intercepts this behavior at the source. Their 6,908 monthly visitors aren't just browsing—they're desperate for context. With 43% direct traffic, users are returning daily to track milestones and get AI-powered answers. The 35% organic search traffic suggests they're winning SEO against massive competitors.
The 8-Person Power Play
Riley's $1.1M revenue with 8 employees means $137,500 per employee—excellent efficiency for a consumer app. Their tech stack (Next.js, Tailwind, PWA) is optimized for speed and reach. Head of Engineering Girish Gupta is building a lean, mobile-first platform that scales without headcount bloat. This is how you win in consumer tech: ship fast, iterate faster, keep teams small.
The keyword strategy reveals their playbook: 'riley app' (620 monthly searches) and 'riley parenting app' (50 searches) capture high-intent users. But the real goldmine is 'riley' (36,220 searches)—brand awareness that likely includes their popular AI parenting coach. They're not just tracking diapers; they're tracking a child's entire developmental arc with data-backed guidance.
- AI-driven personalization: Learns your child's unique patterns, not generic milestones
- Data-backed guidance: Moves beyond anecdotal advice to evidence-based recommendations
- Family growth engine: Scales from newborn to toddler, adapting as needs evolve
- Minimal friction: PWA architecture means no app store barriers, instant access
The Quiet Giant in Parenting Tech
Riley is building the operating system for modern families—one data point at a time. With 8 people and $1.1M in revenue, they're proving that focus beats funding.
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Riley – Baby Tracker & Child Development Expert
Riley learns and grows with your family, offering personalized, data-backed guidance so you're ready for anything life—or your kids—throw your way.
Riley learns and grows with your family, offering personalized, data-backed guidance for every stage.
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About rileyapp.com
Riley learns and grows with your family, offering personalized, data-backed guidance so you're ready for anything life—or your kids—throw your way.
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Technology Stack
rileyapp.com uses 19 technologies across their website including Clerk, HSTS, Storyblok, and more.
Authentication
Clerk
Security
HSTS
CMS
Storyblok
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
RudderStack, PostHog, Amplitude, Google Tag Manager +1 more
Traffic & Audience
rileyapp.com receives approximately 6.9K monthly visitors and ranks #3,164,572 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:02 on the site.
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