rite-solutions.com
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The Silent Defense Contractor You Haven't Heard Of
Why this $72M engineering firm is winning government contracts without flashy marketing
In a world of venture-backed startups shouting for attention, Rite-Solutions operates in the shadows of national defense, quietly building the software infrastructure that keeps critical systems running. Their website traffic is modest—barely 3,000 monthly visits—yet they command $72.1M in revenue with just 398 employees.
"Their traffic is a bug, not a feature—this is a B2G company where relationships, not SEO, drive the business."
The Government Contractor Playbook
Rite-Solutions isn't playing the startup game. With 43% direct traffic and only 35% organic search, they're proof that in defense contracting, relationships beat rankings. The 'undefined' countries dominating their traffic (83.1% and 16.9%) likely represent classified or government-specific networks—traditional analytics can't see inside. This is intentional opacity, not a marketing failure.
The Keyword Paradox
Their top keywords reveal the strategy: 'arcfield' (2,060 searches) is a defense contractor, 'rite' (17,480 searches) is generic brand confusion, and '$243' (580 searches) is likely a contract reference. This isn't SEO optimization—it's accidental visibility. The real keyword is 'classified,' and you won't find it on their site. They win contracts through cleared relationships, not search rankings.
Jim Lavoie's leadership team—Pete Rodgers in testing, Tom Santos in data processing, Garrett Moore in engineering—represents deep domain expertise over flashy innovation. Their tech stack (jQuery, Bootstrap, Tailwind) suggests a pragmatic, functional approach rather than chasing the latest frameworks. This is a company built for reliability, not buzz.
- Revenue per employee: ~$181K (efficient for a services firm)
- Low digital footprint = high barrier to entry for competitors
- Trustpilot absence signals B2G focus, not B2C
- Technical stack prioritizes stability over innovation
The Unsexy Billion-Dollar Formula
In defense tech, being invisible to the public is the ultimate moat. Rite-Solutions proves that boring, relationship-driven businesses quietly outperform flashy startups.
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https://rite-solutions.com/wp-content/uploads/2023/09/IMG_6048.jpg
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Home - Rite-Solutions
Rite-Solutions is an award-winning software development, systems engineering, and information technology firm.
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About rite-solutions.com
Rite-Solutions is an award-winning software development, systems engineering, and information technology firm.
Company Overview
rite-solutions.com Social Media
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Technology Stack
rite-solutions.com uses 18 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
rite-solutions.com receives approximately 3.0K monthly visitors and ranks #5,582,628 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:22 on the site.
The majority of rite-solutions.com's traffic comes from undefined, .
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