rja-gps.com
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RJA GPS: The Invisible Engineering Firm
A $4.9M revenue company with a digital footprint smaller than a startup blog
In the hyper-competitive world of civil engineering, most firms are fighting for digital dominance. RJA GPS is playing a different game entirely—with a website that barely whispers while their project portfolio speaks volumes.
"This isn't a growth story—it's a relationship story. They don't need traffic; they need contracts."
The Anti-Startup Model
While tech startups obsess over SEO and content marketing, RJA GPS operates in the analog world of permits, blueprints, and municipal relationships. Their traffic isn't a vanity metric—it's a reflection of a business built on decades of local government relationships and engineering expertise, not digital presence.
The Traffic Anomaly
With 100% of traffic from 'undefined' country and organic search at just 32%, RJA GPS reveals the classic B2B engineering paradox: their most valuable customers don't find them through Google—they find them through referrals, past projects, and industry networks. The 'Iron Horse Trail' keywords suggest they're deep in specific regional infrastructure projects.
The tech stack tells its own story: Squarespace with Tailwind CSS and Bootstrap. This isn't a custom-built enterprise platform—it's a pragmatic, off-the-shelf solution that costs pennies to maintain. For a $4.9M firm, this signals either extreme efficiency or a complete indifference to digital marketing. Given the employee count and revenue, it's likely the former.
- Revenue per employee: ~$90K (below industry average for engineering)
- Traffic quality over quantity: 42% direct traffic indicates strong brand recognition
- Regional focus: Keywords dominated by Bay Area infrastructure projects
- Digital minimalism: 11 technologies, none focused on conversion optimization
The Unsexy Truth About B2B Engineering
RJA GPS proves that in traditional industries, digital presence is often a distraction from the real business of relationships and execution.
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About rja-gps.com
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Technology Stack
rja-gps.com uses 11 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
UI Libraries
Ant Design
Traffic & Audience
rja-gps.com receives approximately 1.4K monthly visitors and ranks #10,783,129 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:27 on the site.
The majority of rja-gps.com's traffic comes from .
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