roadmasterinc.com
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Roadmaster Inc.: The RV Towing Titan
A $36M business thriving in a niche market through hardware innovation and digital dominance.
In the sprawling world of RV accessories, Roadmaster Inc. isn't just selling tow bars and braking systems—they are engineering the safety net for American road trips. Based in Vancouver, Washington, this 110-person company has carved out a $36.3M revenue stream by solving the most terrifying problem for RV owners: the sway and sway of a vehicle in tow.
"Roadmaster doesn't just manufacture hardware; they manufacture peace of mind for the open road."
The SEO Juggernaut
While many B2B hardware companies struggle with digital presence, Roadmaster commands the search landscape. With 21,000 monthly visits and 57% coming from organic search, they are capturing high-intent traffic for specific queries like 'NSA ready brake with stowmaster 5000' (280 monthly volume). This isn't accidental traffic; it's a highly targeted audience researching specific parts numbers before purchase.
Niche Dominance
The data reveals a hyper-focused customer base. With 88% of traffic coming from 'undefined' (likely domestic US users) and top keywords centered on technical specifications like 'roadmaster base plates' and 'hitch style spare tire carrier,' Roadmaster has built a moat. They aren't competing for generic 'RV accessories' keywords; they own the technical lingo of serious RVers.
The company's tech stack reveals a modern approach to legacy industries. Utilizing Tailwind CSS, Bootstrap, and Slick for frontend experience, coupled with Zendesk for customer support, Roadmaster balances a robust e-commerce presence with the complex support needs of their hardware products. However, the limited Trustpilot presence (only 2 reviews, 3/5 stars) suggests that while their digital marketing is strong, their social proof collection mechanism is under-leveraged.
- Product-Led SEO: Ranking for high-intent, long-tail hardware keywords.
- Revenue Stability: $36M revenue indicates strong product-market fit in a niche industry.
- Technical Depth: Products like 'Bluetooth brake lights monitor' show commitment to modernizing RV towing tech.
The Silent Giant of the RV Lane
Roadmaster proves that in niche hardware, owning the technical keywords is worth more than generic brand awareness.
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Roadmaster Inc. - Tow Bars, Braking Systems & RV Accessories
Discover top-quality tow bars, braking systems, and RV accessories at Roadmaster Inc. in Vancouver, Washington. Enhance your RV experience with reliable and innovative products designed for safety and convenience.
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Reviews (2)
Roadmaster reflex steering stabilizer for class c motorhomes
I have a 2008 Ford E350 23A class C motorhome and me and my wife wanted to improve the overall handling since it was swaying around a lot when driving on the open roads, so I went on line and read a lot of different reviews and settled on two upgrades, the first was the Roadmaster reflex steering stabilizer for class c motorhomes, what a differences it made to the overall steering comfort my wife will even drive it now, it made the driving feel much tighter and stable, the second improvement was a set of front and back Somo Springs by Super Springs Int. I bought the 4800 lb. model the product fit good and installation was easy, during the test drive it was a lot more stable and a little smother and quitter.
One star is too much
One star is too much. I have owned 4 Road Master road wing sets of mudflats that are all rusting out and falling apart. I also have a friend that gave me a set because they were deforming and rusting out. I called Road Master to see what they would do for me because again I have four sets that are rusting apart, the mud flap portions are breaking and getting more warped and deformed as time goes on. Road wing only offered to send me the mud flap portion for one set. I asked if they could at least send me new flaps, hardware, and the backing plate for lol four sets they said no. As for my four sets of mud flaps they did not want to stand behind all four set. The rubber portion gets more deformed as time goes on with minimal use. My friend had the same experience and went with rock tamers and loves them. I cannot and will not refer these mud flaps to anyone. I have fours sets that are rusted out pieces of just.
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About roadmasterinc.com
Discover top-quality tow bars, braking systems, and RV accessories at Roadmaster Inc. in Vancouver, Washington. Enhance your RV experience with reliable and innovative products designed for safety and convenience.
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Technology Stack
roadmasterinc.com uses 19 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, HSTS, and more.
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YouTube Embed
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Font Awesome, Adobe Fonts
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HSTS
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PHP
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Cloudflare
Traffic & Audience
roadmasterinc.com receives approximately 21.0K monthly visitors and ranks #1,179,309 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:00 on the site.
The majority of roadmasterinc.com's traffic comes from undefined, .
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This page provides publicly available information about roadmasterinc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit roadmasterinc.com directly at https://roadmasterinc.com.