Roadtec.com isn't a company—it's a digital ghost. A $80M heavy industry player with 208 employees has completely misfired on its web strategy, sending zero traffic to what should be their flagship domain. This is a masterclass in how not to build a digital presence.

"They own the search term 'astec' but send it to a dead domain. That's not a bug—it's a strategy failure."

The tech stack reveals the problem: jQuery, Bootstrap, Tailwind CSS—tools for building websites, not digital experiences. No structured data, no clear content strategy, and social profiles that point to Astec Industries (the parent company) rather than Roadtec specifically. It's a corporate shell game where the actual brand gets lost.

• Zero organic traffic despite 3,460 monthly searches for their parent brand name
• No dedicated Roadtec social presence—everything points to Astec Industries
• Website redirects obscure the Roadtec brand identity entirely
• No clear product pages or conversion paths for Roadtec-specific equipment
• Social content focuses on corporate messaging, not product-specific value