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roadtrippers.com
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roadtrippers.com

25 technologies
VerifiedVisit489.2K/mo$8M3425 Tech
Deep Dive

Roadtrippers: The Anti-Airbnb of Road Travel

A $7.5M bootstrapped giant that mastered the art of the detour

While travel tech obsesses over flight algorithms and hotel bookings, Roadtrippers quietly built a $7.5M revenue engine by solving the most romantic problem in travel: the journey itself. They aren't selling destinations—they're selling the stories you find between them.

489K
monthly visits
57%
organic search dominance
34
employees
56M+
backlinks

"Roadtrippers didn't just build a trip planner—they built a movement for the open road, one detour at a time."

The Intentional Niche

With just 34 employees generating $7.5M in revenue, Roadtrippers operates at a staggering $220K revenue per employee—unheard of in consumer travel tech. Their 489K monthly visits come from travelers seeking inspiration, not just logistics. The 57% organic traffic share proves they've become the default search result for 'road trip planner,' beating out generic travel giants.

The SEO Moat

Their 56M+ backlinks aren't accidental—they're the result of becoming the infrastructure for travel bloggers, influencers, and local tourism boards. When someone writes 'best stops between LA and Vegas,' Roadtrippers is the tool they embed. This network effect creates a defensive moat that no VC-funded competitor can easily replicate.

The data reveals a fascinating contradiction: despite being a 'road trip' brand, their top keyword ('montauk project') suggests they've captured the conspiracy theory crowd—a demographic that travels for mystery and lore. This accidental SEO win shows how Roadtrippers has become the default tool for niche, experience-driven travel, not just highway routing.

  • Bootstrapped efficiency: $7.5M revenue with 34 people = extreme operational leverage
  • Traffic moat: 56M backlinks create near-impossible SEO competition
  • Community-driven growth: Social profiles across TikTok, YouTube, Instagram show multi-platform engagement
  • Trustpilot reality check: 3/5 stars suggests product-market fit gaps—opportunity for improvement
Doesn't optimize for flight/hotel booking (massive TAM)
Owns the 'road trip' mental category completely
Low Trustpilot rating (3/5) indicates UX friction
Organic search dominance creates defensible traffic
Top keywords include 'montauk project'—brand dilution risk
High revenue/employee ratio shows lean, profitable operations

The Unsexy Billion-Dollar Opportunity

While travel tech chases AI flights and luxury hotels, Roadtrippers proves that owning a specific, emotional travel moment with 34 people can build a sustainable, profitable business. The question isn't how big they can get—it's why more founders aren't building for the road.

What tech stack does Roadtrippers use?

36 detected
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Email Marketing1
Customer Support1
E-commerce & Payments1
A/B Testing1
Analytics & Marketing2
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics11
G
Google Analytics
S
Segment
M
Microsoft Clarity
J
jsDelivr
G
Google APIs
M
Microsoft Clarity
G
Google Static
G
Google DoubleClick
B
Bing
G
Google AdSense
S
Segment

How much traffic does Roadtrippers get?

Traffic & Engagement

509.8K
Monthly Visits
+32.1%
3.7
Pages/Visit
7:38
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend+4%
490.8K
Oct 2025
Oct
385.9K
Nov 2025
Nov
509.8K
Dec 2025
Dec

Rankings

#85,577
Global Rank
#24,447
United States Rank
Travel and Tourism
Category

Backlinks & Authority

56.6M
Backlinks
47.3K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend+28%
44.1M
Jul 2025
Jul
45.1M
Aug 2025
Aug
47.0M
Sep 2025
Sep
49.9M
Oct 2025
Oct
54.4M
Nov 2025
Nov
56.6M
Dec 2025
Dec

Search Traffic

Organic
222.5K
Paid
4.1K

Top Organic Keywords

#1roadtrippers
22,200 vol9.2%
#1road trippers
5,400 vol2.2%
#2road to trip
49,500 vol2.1%
#2road trip planner
18,100 vol1.2%
#1roadtripper
2,400 vol1.0%

Where is Roadtrippers's audience located?

🇺🇸United States77.9%
🇬🇧United Kingdom10.2%
🇮🇳India3.2%
🇧🇩Bangladesh1.1%
🇨🇭Switzerland0.7%

Device Distribution

Desktop34.8%
Mobile65.2%

What keywords does Roadtrippers rank for?

5 keywords
1roadtrippers14.9K vol$1.44
2road trip planner15.0K vol$1.33
3roadtripper1.1K vol$1.53
4road trippers1.8K vol$1.97
5montauk project53.8K vol$2.22

How is Roadtrippers's SEO?

Open Graph Image

OG Image preview
og:image

https://roadtrippers.com/wp-content/uploads/2024/04/autopilot-preview.jpg

Meta Tags

title68 chars

Road Trip Planner – Find the best stops along the way | Roadtrippers

description123 chars

Plan your next trip, find amazing places, and take fascinating detours with the #1 trip planner. Every trip is a road trip.

og:title

Roadtrippers Road Trip Planner – Find the best stops along the way

languageEN

H1 Tags

h1Take unforgettable road trips

Schema Types

Unknown

What is Roadtrippers's revenue?

$8M
Annual Revenue
34
Employees
$221K
Revenue/Employee

Who works at Roadtrippers?

Loading leads...

What do customers think of Roadtrippers?

Roadtrippers

Roadtrippers

3.0
111 reviews
✓ Claimed

Categories

Outdoor Activity Organiser#undefinedMapping Service#undefined

Activity & Engagement

Reply Rate
66.66666666666666%
Avg. Reply Time
2.0 days
Claimed Date
1/6/2020

Contact Information

Address:
PO Box 9215
Cincinnati, US

Reviews (20)

Filter by rating:
Paul Peabody
8/3/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 8/1/2025
Very helpful for planning

I used the app to plan an 1800-mile road trip. It was very easy and helpful to find places to camp or overnight and to find interesting sites to see along the way.

Billie W Childers Jr
7/31/2025
🇺🇸 United States4 reviewsBasicLinkVerified
Experience date: 7/26/2025
The ease of organizing our trip was…

The ease of organizing our trip was excellent. Due to the heat we changed the order of a couple tours, sliding the tour to another time slot with a slide up or down on the left side of the scheduled event.

GARY DUNCAN
7/1/2025
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 6/28/2025
First time user!

I used the app for the first time. I like it very well so far. Building a trip was pretty easy, although I did use the RT app along with Atlas Obscura, Roadside America, and Google. I really like that it interfaces with Apple Car Play so well. We were on a 9 day road trip with about 8 stops per day (including restaurants and hotels). I had printed off itineraries but never needed those copies. Everything was done through the app. I believe Roadtrippers will be well worth the cost. We’re already using it to plan our next trip.

Company Response7/7/2025

Thanks so much for the review! We’re thrilled to hear Roadtrippers made your trip easy to plan and seamless on the road, especially with Apple CarPlay. We love that you’re already planning your next adventure with us, and hope there are many more in the future! 🚗✨

👍 1
Michael D. Noah
6/22/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 5/29/2025
From San Antonio TX to Fairbanks AK, and back

From San Antonio TX to Fairbanks AK, and back using two different exit/entry points in the U.S., in a rented 25' CruiseAmerica RV in 25 days... We depended on Roadtrippers often to find us a place for the night where we could hook up to electric and water, use showers and restrooms, and to feel secure. There were a couple of hiccups, but all in all, it worked out wonderful, finding us the RV parks that are off the main highway, but still clean and welcoming with after-hours registration. AWESOME!!

Company Response6/24/2025

Thanks so much for the awesome review! We're thrilled Roadtrippers helped you find safe, welcoming spots during such an epic adventure from Texas to Alaska and back. Glad we could be part of your journey. Safe travels on the next one! 🚐

👍 1
Meade Boutwell
6/8/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 6/8/2025
This app is very helpful of planning…

This app is very helpful of planning and tracking our trips. We tend to change things as we go and like how flexible the app is on allowing that.

Company Response6/12/2025

Thanks so much for the kind words! Keep enjoying your adventures, and feel free to reach out if you ever need tips or support along the way!

Frequently Asked Questions about Roadtrippers

What is Roadtrippers's Revenue?
Roadtrippers generates approximately $8M in annual revenue. With 34 employees, that's $220,588 per employee.
What does Roadtrippers do?
Plan your next trip, find amazing places, and take fascinating detours with the #1 trip planner. Every trip is a road trip.
How fast is Roadtrippers growing?
Roadtrippers has grown by 32.1% in the last 6 months according to traffic data.
How do people interact with Roadtrippers?
When visiting Roadtrippers, visitors view an average of 3.7 pages per visit, and spend around 7:38 on the site, and the bounce rate is 58.3%.
How do people find Roadtrippers?
283.2K people (56%) visit Roadtrippers directly. 222.5K (44%) find them through organic search. 4.1K (1%) come through paid advertising.
Who uses Roadtrippers?
Roadtrippers's top market is United States with 397.2K visitors (77.9%). United Kingdom is 2nd with 51.9K (10.2%). India is 3rd with 16.3K (3.2%).
What technologies does Roadtrippers use?
Roadtrippers uses 25 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, HSTS, reCAPTCHA, PHP.
Who are Roadtrippers's competitors?
Roadtrippers's main competitors include Wanderlog. These companies operate in similar markets and compete for the same customer base.
What do customers think of Roadtrippers?
Roadtrippers has a Trustpilot score of 3.0 out of 5 (3 stars) based on 111 customer reviews.

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About roadtrippers.com

Plan your next trip, find amazing places, and take fascinating detours with the #1 trip planner. Every trip is a road trip.

Company Overview

roadtrippers.com
Website
travel_and_tourism
Industry
#70,075
Global Rank
489.2K
Monthly Visitors
25
Technologies

Technology Stack

roadtrippers.com uses 25 technologies across their website including Font Awesome, HSTS, reCAPTCHA, PHP, and more.

Fonts

Font Awesome

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

Contentful, WordPress

CDN

jsDelivr

Cloud & Hosting

Cloudflare

Traffic & Audience

489.2K
Monthly Visits
48%
Bounce Rate
6.0
Pages/Visit
1:45
Avg. Duration

roadtrippers.com receives approximately 489.2K monthly visitors and ranks #70,075 globally. The website has a bounce rate of 48% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 1:45 on the site.

The majority of roadtrippers.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is roadtrippers.com?
Plan your next trip, find amazing places, and take fascinating detours with the #1 trip planner. Every trip is a road trip.
What technologies does roadtrippers.com use?
roadtrippers.com uses 25 technologies including Font Awesome, HSTS, reCAPTCHA, and 19 more. View the full tech stack analysis above.
How do I contact roadtrippers.com?
You can contact roadtrippers.com via email at [email protected] or through their contact page.
What are roadtrippers.com's social media accounts?
roadtrippers.com is active on tiktok, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is roadtrippers.com hiring?
Check roadtrippers.com's careers page for current job openings and opportunities.
How popular is roadtrippers.com?
roadtrippers.com receives approximately 489.2K monthly visitors and ranks #70,075 globally. Traffic is declining by 6.2% month-over-month.

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This page provides publicly available information about roadtrippers.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit roadtrippers.com directly at https://roadtrippers.com.