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Robaws: The $4M Dutch Construction ERP
A 32-person team quietly dominating a niche with 240k monthly visits
While SaaS founders chase AI unicorns, a 32-person Dutch team quietly built a $4.1M revenue machine in construction ERP. Robaws proves that boring, vertical-specific software still prints money—if you own the workflow.
"In construction software, user-friendly isn't a feature—it's the entire moat."
The Unsexy Billion-Dollar Problem
Construction companies still run on spreadsheets and legacy ERP systems that require a PhD to navigate. Robaws identified the gap: mid-sized contractors need an all-in-one platform that handles estimates, inventory, purchasing, and work orders without 6-month implementations. Their 241k monthly visits (66% direct) prove they're solving a real pain point—users aren't discovering them, they're actively seeking them out.
The 32-Person Efficiency Engine
With just 32 employees generating $4.1M in revenue, Robaws achieves $128k ARR per employee—strong for European SaaS. This isn't a VC-funded rocket ship; it's a bootstrapped precision instrument. Their hiring focus (HR/Marketing and Junior Java Dev) suggests a company optimizing for sustainable growth over hyper-scaling. They're building a machine, not a movement.
The keyword data reveals their battleground: 'plancraft' (8,350 searches) and 'robaws' (1,990 searches) show they're competing in a crowded space but winning on brand recall. The long-tail queries like 'aankoopfacturen robaws welke gebruikerrol' (320 searches) indicate deep product adoption—users are searching for specific workflow solutions, not just brand names.
- 66% direct traffic = strong brand recall and repeat usage
- Dutch market dominance (99% traffic share) creates a defensible regional fortress
- Single-product focus (construction ERP) vs. platform sprawl
- Trustpilot at 3.6/5 with only 1 review suggests low-touch acquisition
The $4M Question
Can Robaws expand beyond Dutch construction, or will they own a lucrative niche and optimize forever? For founders: this is the blueprint for building boring, profitable SaaS that VCs will ignore but customers will love.
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Streamline your construction projects with one comprehensive platform
Discover the power of the most user-friendly estimating, planning, inventory management, purchasing, and digital work order tools. Robaws, #1 cloud ERP for construction & installation.
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About robaws.com
Discover the power of the most user-friendly estimating, planning, inventory management, purchasing, and digital work order tools. Robaws, #1 cloud ERP for construction & installation.
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robaws.com uses 16 technologies across their website including HSTS, Drupal, Cloudflare, and more.
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robaws.com receives approximately 241.8K monthly visitors and ranks #130,785 globally. The website has a bounce rate of 22% with visitors viewing an average of 16.6 pages per visit. Users spend an average of 16:45 on the site.
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